If you are preparing to increase your online presence and web sales, it may be time to think about your website content.
Having a website for your business is essential to let people know who you are and what you are about. You may be selling niche products, or providing a service. You may not use your website for sales, or your entire business may be generated from the web. Whatever kind of business you have, your website connects you to existing and potential customers.
To improve your website you may choose to add more pages. These pages may be blog content, providing free information surrounding your product area. For example, if you sold homemade soap, you may provide pages on your website with advice about beauty. You may also want to include detailed product information. This could include the origins of your ingredients and how you sourced them.
What you choose to include on your website may well influence your position with search engines. Most people don’t read results beyond the first 10 or 20 listings. These results cost you nothing and cost your customer nothing to click. To guarantee a first-page listing, you may have to pay the search engine a pay-per-click fee or standing advertising rate.
Many businesses are seeking companies to help them with their search engine optimisation. They can help you by using a seo checker to determine how search engines rank your page. They may also help you by providing additional content and pages for your website to help you move up the rankings and onto the first page of results.
You need to think about the search terms you want to be found by. What terms identify the type of business you are or what you do? If you sell handmade soap, then the search term ‘handmade soap’ may well be one you want to rank well with. However, there are lots of people selling handmade soap out there, and you may well be buried deep in the results. You could pay to guarantee your position with this term. Your product name is unique to you so don’t waste money on advertising. No-one else has that name on the page so it’s almost guaranteed to rank highly.
If you are thinking seriously about search engine optimisation, you may want to sit down and trawl through your website before employing a company to step in. Check each page is still relevant and in date. Make sure there are no duplicate pages. Have a look at Google’s advice for ideas on how to keep in favour with the search engines.
When you do approach a company to help you with search engine optimisation, think carefully about your budget. There is a wealth of services out there to help your website rank well on search engines, but you may only want one or two of them. You may choose an ongoing service with your chosen company or just a one-off. If you do take on help, remember that search engine results are frequently updated, and your marketplace competitors will work hard to outrank you!