Building a website for your business is going to involve a lot of work. While there are lots of free and cheap sitebuilders out there at the current time, none of them will give you the professional design you need.
For that reason, it’s a good idea to employ the services of a specialist company, or deal with the process in-house. Both of those ideas allow certain advantages. By leaving the job to the professionals, your site should be created and online in a matter of weeks. Also, it will be designed to the highest of standards. By performing the job yourself, you will save lots of money that can be spent on marketing and promotion.
At the end of the day, your site needs to reflect the message your business is trying to put across. If you want to present yourself as a young, fun and innovative company, you should aim to tailor your design accordingly. Likewise, those wanting to present a professional image will do well by staying away from bright colours and soft fonts.
Keep things simple
Unless you’re selling complex technology products to other business owners, it is best to keep your website as simple as possible. People don’t like having to think when using their computer, and so you could lose out on lots of sales if your site is not straightforward. You need to provide people with a clear path to making a purchase. It will be sensible for you to avoid flashy videos and content in favour of basic listings and information.
Include a blog
Blog posts are an excellent way of driving more traffic to your website. No matter which industry your company exists within, publishing interesting articles could help you to gain lots of attention. You can share these posts on your social media pages, and any forums of which you might be a member. People love reading interesting information online, and so you won’t have to work very hard to draw them towards your website using this strategy. Blogs are brilliant tools to aid your other digital marketing efforts.
Don’t forget live chat
Customer service is incredibly important if you want to keep people satisfied. Making them send emails can mean they have to wait a long time for a reply. In that time, they might change their minds about making a purchase from your website. For that reason, you should always include a live chat feature. That allows people to get in touch with you the second they have a question or concern. Dealing with their issue in a speedy manner can only work in your favour.
Follow SEO rules
Engaging in SEO is a good idea if you want your site to rank in the best position within search rankings. However, there are a few techniques that could land you in trouble. If that happens, you’ll want to employ the services of a specialist company that deals with Google penalty removal services. Thankfully, removing penalties is much easier than it once was.
You should now have enough information to ensure your website is as effective as possible. No matter how you decide to progress from this point, we wish you the best of luck over the coming months.