Search Engine Optimization or SEO is a process by which internal and external factors of a web site are adjusted to influence higher search engine rankings on keyword and key phrase searches. These type of search results are sometimes referred to as organic or natural.
Custom SEO (Search Engine Optimization) services are the recommended way to get high rankings on the largest search engines. Our SEO services can help your website increase its visibility, gain more traffic and lead to better conversions rates for your products or services.
Search engine optimization services add value to your brand and enhance your marketing strategy. This is the best way to gain new visitors and increase your online exposure. In InGenium we offer SEO services that will promote a higher ranking for your keywords on the various search engines such as Google, Yahoo! and Bing.
We will access your site and optimize its coding, correct an errors and try to improve the user experience to make it easier for both the search engines and end users to use the site.
SEO Consultants from inGenium will examine the following areas of your current web design.
- We will go through your site and look for duplicate URLs and fix canonicalization issues. Duplicate content can negatively impact your ranking.
- Fix any broken links and setup custom 404 error pages.
- Setup nofollow on any external links.
- We will setup Google and Bing webmaster tools.
- Make sure that your pages comply with W3C standards and fix validation errors.
- Check web hosting provider for any issue such as page load times.
Improve Your Web Design
- We will add/adjust Meta tag descriptions to increase your click through rates.
- Create additional content to boost internal linking.
- Optimize images by adding alt tags that include your keywords.
- Setup a blog so that you can easily create content yourself.
- Setup RSS feeds.
- Create comprehensive XML and HTML sitemaps and submit them to the search engines to increase the number of pages on your site that are indexed.
Off Page SEO services
With our off page search engine optimization services we can create back links which will increase your site’s authority and web presence. Links are the most important off-page ranking factor used by the search engines. To gain links we can perform the following:
- Create and submit articles to portals in your industry
- Submit your website to a number of well researched directories.
- Post links on a number of social networking sites.
- Submit comments on blogs covering topics related to your business.
- Create articles for posting on blogs covering issues related to your business.