The modern digital marketing is forever changing. The growing number of marketing channels and services means that it’s difficult for any business to know where to start and which service is the most effective at delivering a good ROI. That’s precisely why integration is key for your next digital campaign, which we’ll be looking at daily.

Types of Digital Marketing:

• Social Media Optimisation (SMO)
• Search Engine Optimisation (SEO)
• Display Advertising / Pay Per Click Advertising (PPC)
• PR and Content Marketing

Where to Start?

When it comes to choosing the right digital marketing channel, it’s entirely dependent on your business, brand, size, budget, needs and goals. But whatever you invest in you need to consider the wider impact of this service and the effect it will have on your overall digital strategy. At the very least you’ll need to consider the following:

• Website Technical Audit (looking at SEO, referral traffic, organic traffic, conversions, sales, leads etc)
• Conversion Rate Optimization Audit (looking at the number of conversions, where they come from, site usability, the checkout process etc)
• Content Marketing Audit (looking at the types of content you’ve created, what has worked, what hasn’t, and compare this with your competitors)
• Social Media Audit (looking at the number of platforms used, followers, likes, shares, tweets, engagement, and compare it with your competitors)

Ingenium Llc. utilized integrated services of SEO, SMO, PPC and Content Marketing to enhance their digital offering and increase the company profile.

• Total Year on Year traffic increased by 158%
• Traffic to the site from search engines increased by 639%
• Referral traffic increased by 247% as a result of Content Marketing
• Conversions increased by 363%

If you have any questions or require any more information, please do not hesitate to leave a comment bellow or speak to one of our sales team about our services.