7 Google PPC Advertising Best Practices to Follow for Your Business

7 Google PPC Advertising Best Practices to Follow for Your Business

Pay Per Click (PPC) Advertising is a new and powerful ad style that has become increasingly popular on search engines that allow you to place your ads on their sites, becoming the top and first searched result be tagged as an ‘AD’ on searches. These ads may sometimes cost an initial fee to place but are only charged when a person clicks on the said ad that takes them to your site.

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GOOGLE PAGE EXPERIENCE: DID IT BITE?Google Page Experience: Did it Bite?

GOOGLE PAGE EXPERIENCE: DID IT BITE?Google Page Experience: Did it Bite?

Google is trying to bring more value to the web experiences of users, thus setting new standards for websites to follow. How will businesses benefit from the Google Page Experience update though?

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Organic SEO: 10 Steps To Google Rankings

Organic SEO: 10 Steps To Google Rankings

Every business needs visits and clicks from users on their website, irrespective of whether for learning about their products, services or the brand. But what if it fails to attract enough data traffic to boost the brand in the path of success?

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How UX Became A Part Of SEO

How UX Became A Part Of SEO

Way too many webmasters believe that search engine optimization (SEO) is all about keywords and link building, failing to acknowledge the importance of other ranking factors such as UX design.

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Understanding Basic Google Analytics Terms for Beginners

Understanding Basic Google Analytics Terms for Beginners

Ever since it was introduced back in 2005, Google Analytics has slowly but steadily transformed into the go-to analytics software for digital marketers.

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