In this comprehensive tutorial on YouTube SEO, we'll discuss how you can rank highly on YouTube with the help of optimizing your YouTube channel and YouTube videos.
YouTube is the second most searched-for search engine, just behind Google; therefore, using YouTube SEO can gain many advantages by gaining more subscribers and viewers and standing out from your competition. We'll first find out the specifics of YouTube SEO, how to improve your YouTube channel and content, and some of the YouTube ranking factors to be aware of when optimizing your YouTube channel. You can also get free YouTube subscribers with SubPals.
What is YouTube SEO?
YouTube SEO refers to optimizing your video as well as playlists and channels to get a high rank on YouTube for the specific keywords you want to rank for. To use YouTube SEO to work, you need to know how YouTube works, how the algorithm determines to rank, and what factors influence its rankings.
The main goal for YouTube SEO is to make content reflective of all SEO ranking factors and attracts extensive engagement.
STEP 1. YouTube Keyword Research
YouTube SEO starts by conducting the research of keywords. You should create a list of keywords about the content and your YouTube channel.
In several posts concerning SEO, we've stressed how content is the most critical factor in search engine optimization. Keyword research is vital to create high-quality content that will bring more visitors. Similar is the case with YouTube optimization. Keyword research is essential when you are planning to make popular content. The majority of YouTube videos with extensive views are likely to be optimized based on prominent keywords.
Therefore, one method to get started is to look for channels that have top-ranked videos on the same subject you're interested in and discover what keywords are utilized in the videos.
This is what you can do it.
Search for a keyword related directly to the content on YouTube and sort the videos according to view count to determine which keywords are the most popular for videos.
STEP 2. Tag, Title, and Tag Optimization
You can now discover what keywords are used to create the titles and descriptions of popular channels or videos by doing keyword research. If you've made your list of keywords, it's time to improve your description, title, and tags using these keywords.
YouTube Title Optimization
The principle behind this is that you include your keywords as a title.
Briggs examined the content of 75,000 YouTube channels and 100,00 YouTube videos to determine what the YouTube algorithm is implemented and what videos are shown on top of the page.
The research results reveal that over 90% of videos include at least a small portion of the targeted keyword in their titles. This illustrates the importance of having keywords in the title.
Video description optimization
Making sure your description is optimized is vital. The definition of your video helps YouTube and Google comprehend the nature of the video is in. The better they understand the meaning behind your video, the higher it gets a higher rank, which means that your content will appear on the YouTube recommended pages more often.
Furthermore, a written description that incorporates your keyword will help users locate your video with ease. To create an adequate explanation, it's recommended to include your target keyword at the beginning of the description, perhaps in the form of a natural phrase in the very first line. The primary keyword should be included in the first section since YouTube doesn't show the full description.
STEP 3. YouTube SEO Ranking Factors
Top Ranking Factor. Retention of the Audience
It is essential to have a high retention rate of viewers for your video to be ranked highly. The retention of viewers is a proven ranking factor that YouTube has officially acknowledged.
Also, the more time viewers spend watching your content; the YouTube algorithm will rank the more your video to ensure that more viewers will be able to view your video.
Even if you've optimized the description, title, and tags for your video, low-quality content that isn't able to keep viewers' attention until the very end isn't featured on the page that results.
2nd Ranking Factor. Comments
If you receive comments on your YouTube video YouTube recognizes that person was satisfied with your content or that your content was interesting.
As per Backlinko's study of 1,300,000 YouTube videos, the number of comments was closely correlated with the video's ranking. Therefore, you should encourage your viewers to leave comments and then respond to them and improve the quality of your YouTube channel by creating a more welcoming atmosphere.
The Ranking Factor 3. Subscribers
Like comments, comments, and comments, a significant number of subscribers can make YouTube believe that your channel produces high-quality content.
The most effective way to boost subscribers is to get viewers to sign up for your channel. If the content is good, asking viewers to sign up towards the conclusion of your video can increase subscribers.
The importance of thumbnails is not lost in the context of YouTube rankings.
Thumbnails are the first impressions that significantly influence viewers' decisions whether or not to click on the videos. They are also associated with CTR (Click through Rate).
Although it's not a factor that directly affects ranking, making a captivating thumbnail that summarizes the video or reinforces the content could benefit YouTube optimization. A well-designed thumbnail can increase the number of clicks and ultimately result in higher SEO.