In an online space where brands relentlessly struggle for more website traffic and sales, creating the right SEO strategy boosts your site's visibility by placing it higher on search engine rankings.
You can drive organic and paid traffic to your website and generate more leads by choosing SEO tools that align with your business goals.
But finding the right SEO tool among hundreds of options is akin to finding a needle in a haystack. Follow the guidelines mentioned below to find the best SEO tool(s):
1. Determine your SEO goals
Selecting the best SEO tools begins with identifying specific SEO goals. Evaluate your website's current performance, determine your target audience, and know your goals. Your goals may range from doing keyword research to assessing the backlink portfolio. Goals should be SMART, which means specific, measurable, achievable, relevant, and time-bound. Now, consider different SEO tools and ask yourself if these tools will help you achieve your goals or not.
For instance, Ahrefs and SEMrush are two well-known brands in the industry. You can conduct an easy analysis of both these toolsets. When comparing Ahrefs vs SEMrush, you'll notice that each toolkit comes with unique features and benefits. You can learn which one offers the best features that'll help you achieve your goals.
2. Consider different features
After determining your short-term and long-term objectives, consider SEO tools with caution. Evaluate the functionality of different toolkits by cautiously analyzing their unique features. Here are some features an ideal SEO tool must have:
- Keyword research facilities
- Evaluating your backlink portfolio carefully
- On-page and off-page search engine optimization
- Analyze and break down a competitor's SEO strategies
- Reporting and data visualization for a better understanding
3. Go with user-friendliness
Even the best SEO toolkits will be ineffective if they lack an intuitive interface. User-friendly SEO tools are easy to navigate with clean dashboards, smooth websites, and mobile-friendly layouts. These tools make it easier for your employees to utilize the tool. User-friendly tools are also easy to integrate with other tools.
Many users who come into contact with these SEO toolsets might not be tech-savvy. You can't wait for them to boost their tech skills, so it's smarter to choose an SEO tool that doesn't require much tech-savviness. If the tool has a high learning curve, it might not be the right choice to begin with.
4. Consider data reliability
Not every SEO tool generates reliable information; experts have shown that SEO tools can come up with wrong, outdated, irrelevant, incomplete, or misleading data. They can even be wrong about a certain keyword's search volume or have other limitations.
You need reliable data on keyword rankings, search volume, and backlink profiles to generate sizeable traffic to your website. So, never disregard data reliability.
5. Check third-party integration
Many major SEO toolsets don't facilitate smooth integration, making this transition difficult for brands. So, ensure the SEO tool integrates seamlessly with your other software programs. If you are using any analytics tools, social media platforms, and content management systems, your newly purchased SEO toolkit should work well with them for a seamless transition and experience.
Compatibility problems can lead to even the best SEO toolkits out there being useless. If the SEO tools are working in unison with your website's hosting provider or server configuration, you must invest in them, especially if these tools can handle your site's size and complexity.
6. Look for customer support
Don't disregard the importance of your SEO toolset coming with excellent customer support. It can be a lifesaver when you encounter software issues or integration problems. Ensure the software provider offers resources like guides and tutorials. Moreover, excellent customer support is all about the agency responding to your queries after selling you the SEO package.
With exceptional customer support, you can easily understand a complex feature, train your SEO team on that tool efficiently, and troubleshoot data discrepancies successfully.
7. Read some reviews online
Read online reviews, research reliable testimonials, and look into how previous or current users of the SEO tool have described it. You may seek recommendations from your peers in the marketing industry. Talk to SEO experts with considerable experience with the tools under consideration.
However, reviews can be paid and testimonials may have been forged. So, gather careful insights from SEO experts before trusting a product. A review by industry gurus matters the most!
8. Bear the budget in mind
The cost of choosing SEO tools ranges from free to premium. However, you must keep SEO tools affordable by determining your budget and exploring the necessary tools. Even though high-priced tools will offer a wide range of features, choose a toolset that falls within your financial range.
Evaluate the ROI of using a certain SEO tool and compare the pricing options of different toolkits. Also, consider scalability when selecting an SEO tool so you can reduce the amount of an expensive toolset by decreasing the number of available features. Once you start expanding your business, pay for these additional features. Scalability, therefore, makes SEO tools more cost-effective.
9. Start with the trial period
After deciding on an SEO tool, take advantage of its trial version (if it offers one) before purchasing it. Most toolsets let you try the package for fourteen days or a full month. You can take that SEO tool on a test drive and, eventually, proclaim your satisfaction with all its features.
However, the trial period only lets you try out limited features. But don't forget that this trial period is just to test the package's suitability for your needs before committing.
Choosing the right SEO tools is crucial to optimizing your site's visibility and performance. Follow the steps mentioned above to compare different tools and choose the best one for your search engine optimization needs. It starts with determining your goals and ends up with you experimenting with the trial version. Bear the cost of buying the right SEO tool in mind and prioritize user-friendliness over other features.