As any business owner will attest, the need for robust SEO is critical. Many people are not as au fait with SEO in the early days of their venture. This means that they often outsource this function so that they can get results within Google in a more robust way. Some businesses, bloggers or individuals are keen to have SEO techniques within their midst. But, they are uncertain as to how this works.
In steps our trusted white label SEO tactic. For many, this will seem like jargon. Luckily for you, this guide will cut out the nonsense so that you are more aware of what this service can provide.
Let’s take a look.
What is White Label SEO?
White label SEO is used when a company cannot provide this function themselves. So, if you are a new business, you may not have the functions in-house to provide solutions. White label SEO allows companies, and organisations provide functional resources to their clientele. This means that you can use your logo and branded goods, but someone else does the hard work for you. What is more, it can be used for companies that need more than one site under the umbrella name. This can be used for a wide range of services, such as the need to sell products. This is great for those that have something of a knowledge gap when it comes to certain aspects of marketing and SEO practices. The use of white label SEO is prevalent in retail, gambling and travel sectors, but it can be used in other industries too.
The Advantages of Using White Label
A white label SEO Company will allow you to find more keywords within your industry. This means that you can find more keywords over a wider range of websites. For local searches, you will have greater rankings in SERPs. This means that for local customers, you will be more prominent in their search. By having smaller sites, you can target clients more effectively. Having one single national site cannot do this to the same extent. Local searches are necessary for smaller companies when it comes to Google ranking results.
White label is also important because of links. If you have a multitude of different sites that come from your primary website, you will have a lot of links back to your main site. This means that you will have more prominence within search engine results. In some industries, links can be hard to come by. After all, not everyone is going to be linking back to your site. By having white label tactics in place, you can ensure that your website is being linked to.
You do need to make sure that you have good reason as to why you need more than one domain name. For some industries, this is necessary as it allows clients to see their web page in a more robust way. Sometimes, you will need a business reason to have more than one domain name. This is not always done for SEO purposes. But, it can prove to be an advantage for SEO.