When it comes to the internet, many businesses are still in the dark ages. It’s not always easy to keep up with the fast paced environment of web design.
When it comes to the internet, many businesses are still in the dark ages. It’s not always easy to keep up with the fast paced environment of web design. Trends come and go faster than the fashion world. That is mostly thanks to the speedy changes in technology. Ten years ago we couldn’t possibly imagine browsing the internet and shopping on our phones. Today it is commonplace and growing by the day.
If your company doesn’t have a functioning mobile site, you are losing out on huge customer numbers. The sheer statistic of mobile use these days is astonishing. Without a good mobile site, you’re missing up to 25% of web traffic. Can you really afford to ignore a quarter of your user base? Web design has always been important, but now it must be intuitive across multiple devices. Here’s why you need to keep up to date with web design trends.
When it comes to the internet, websites live or die by statistics. Any site owner will know the deep obsession with Google Analytics and conversion rates. So let’s take a look at a few choice statistics about internet use on mobile devices.
- 20% of all Google searches take place on a mobile device.
- 35% of emails are opened on a smartphone or tablet.
- 25% of internet users only use a mobile device to access the internet.
On top of that, tablet sales are set to surpass laptop sales in the next year or two. The percentage of people using mobile devices to access the internet is enormous. You need to be there ready for them. Switching between smartphones and laptops has become a seamless experience. Apple now saves your browser history and syncs your calendar across devices. Users expect the same experience with websites. They expect your website to look and feel the same on a laptop, desktop or tablet. That’s why responsive design is so important here.
A good mobile site is imperative for a high search engine rank. When mobile sites first started developing, they were typically separate to the desktop site. They had a different URL and different web code. Nowadays, responsive design is taking over. This ensures that you have just one website that adapts to whatever device is used to open it. When there is just one site, Google can crawl it easier and pick up information better. This leads to a more complete search engine optimisation strategy.
Increase conversion rates
Your website will almost always have a goal in mind. Usually that will be more sales or signups. When it comes to shopping, tablets and smartphones are the place to be. 69% of tablet users shopped online using their device in the last 30 days. You need a dedicated ecommerce web design to cater for the huge numbers now shopping on mobiles.
The world around us changes fast. As a website owner, it’s important to keep an eye on the competition. If you don’t already have a functioning mobile site, make it your new year’s resolution. You’ll increase web traffic, conversions and ultimately, sales and profit.