Marketing - Tag - Blog

Cold emails can be the most effective strategy for the growth of any online business.

Generating quality leads is the cornerstone of an effective B2B marketing strategy. In generating leads, you need to focus on providing value and show your product or service is the answer to your audience’s pain points.

The one thing that every business wants is more customers. Generating leads is one thing, but converting them is another battle in itself. Once you know the basics however, building a marketing plan to reach them is an easy-to-execute process.

Content is dead. If you have been around for long, you have heard such sentiments. Some experts argue that content is no longer impactful. These people believe that content marketing left the throne as a new aspect determines the audience's course of action. Videos, referrals, and social media are influencing people’s decisions.

Facebook has been through a lot of ups and downs over the years when it comes to its use as a business marketing tool.