Most successful businesses are now using social media platforms to create campaigns, raise brand awareness, generate conversions, acquire customers and develop a sense of community for their followers.
They do that by employing lead generation strategies that allow them to achieve better results throughout the funnel.
But what are the best social media techniques for filling your sales funnel with people who are interested in your business? Let’s take a look at the five most important ones that you should give a try.
#1 Get Real Instagram Followers
Instagram has become the gold standard when it comes to social recognition and reputation. With over one billion monthly visitors, it is the sixth most frequented website on the planet. That is because Instagram has so many active users, and it is almost guaranteed that your target demographic uses it.
Precisely this aspect makes it a fantastic social media platform for promoting your business. Building your community with real Instagram followers, ones that are most likely to engage with your unique content and niche, will enable you to enhance your brand awareness and reach.
Remember, with Instagram's strength comes increased competition, making it more challenging to stand out in any niche. That being said, keep an eye for innovative tools to help you stand out and build an Instagram community to surpass the competition.
#2 Use Marketing Automation to Unify Lead Generation Processes
Marketing automation is a solution to the problem of creating a unified lead generation process for your company. It provides a combination of tools that allows you to take control of lead generation both on your website and your social media platforms.
In addition, you can use automation to help you nurture leads, for example, by using affordable ZoomInfo alternative tools to supply your marketers with data and deepen their customer knowledge to deliver better targeted and more efficient campaigns.
Finally, you can listen to the market and your audience and develop your content accordingly to enhance customer experience and increase lead generation by using marketing automation.
#3 Optimize Your Social Media Profile
Before you design a social media lead campaign, you need to ensure that everything is in place to collect leads organically. Your company's profile should provide the means for your prospects and customers to contact you, sign up for your newsletter, shop, and more.
That being said, your contact details should be readily available on your profile. Still, you must be able to support customer inquiries and offer timely feedback. Also, if possible, always add a link to your biography. A space for this type of information is available on Instagram. However, you can also add it on Twitter, LinkedIn, or Pinterest. If you can, add a call-to-action button so your prospects know what they can expect to find.
Photo by Brian Jones on Unsplash
#4 Run Social Media Paid Ads
Running paid social media ads involves sourcing the correct data, analyzing important insights, and using them to make your paid social media more powerful and effective. The benefits that come from this technique are numerous. Still, most importantly, you will be able to reach out to the exact audience, increase engagement, and grow your fan base.
However, keep in mind that, first and foremost, you need an advertising strategy to run a successful paid social media campaign. And here there are two essential tips on how to run a successful paid advertising strategy.
First, you need to define your paid media objectives and core key performance indicators. And then, you need to be able to connect data across channels in one place, then measure and analyze it all together.
#5 Use the Power of Free Facebook Groups
Facebook Groups are a viable and potentially essential way to cultivate digital marketing leads over time for your business. A Facebook group can engage a specific niche-focused private community, which considerably increases the opportunities for developing a trust relationship with that audience, leading to repeat sales.
Moreover, FB groups give you significant control. You decide whom to accept and have the final word on what members can and can't do. Importantly, by creating a Facebook group, you can engage with your audience and offer feedback, ask questions, and share content that they find interesting. And one last tip, when using FB groups, it is always a good idea to consider them in combination with Facebook Lead Ads.
The Bottom Line
The techniques offered in this article can help you improve your social media lead generation. However, you may find that only one or two of them are suitable and deliver the success you want for your company. And that is OK.
The important thing is to evaluate each one carefully in the context of your funds, resources, marketing goals, and industry. As much as we believe that these lead generation strategies are simply a must, there is no universal formula for growth, as no two businesses are the same.