9 Facebook Ad Tips to Increase Conversions

9 Facebook Ad Tips to Increase Conversions

Facebook is one of the most popular social media platforms, and it is also among the oldest surviving ones.

Given the millions of people who use the site, it would be a great place to market your products and services. For the best marketing results, you will need to apply the following tips.

1. Use Ad Creation Software

You have to create custom ads to generate leads on Facebook. A simple way to do this is to use a Facebook ad template on platforms like Adobe Express. Since the templates are already available, you will not need to be skilled in graphic design. The entire ad creation process should take you only a few minutes.

2. Try Video Ads

Video ads are popular on Facebook since they grab attention faster. They are especially important in times of strong competition such as Black Friday and Christmas. You should try to keep video ads short. 5 to 15 seconds is a good length of time to follow.

Regardless of the length of the video, you should try to engage the audience within the first three seconds. You can also consider using GIFs when marketing goods and services on Facebook.

3. Use Facebook Targeting

When you create adverts on Facebook, you may be tempted to write copies for general audiences. However, this can be highly ineffective. You should narrow down your target audience and define them by age, region, interests, and other factors.

This way, you will be able to use language that they can relate to. Your ad copy should be written as though you were an in-person salesman, and it should sound as though you are talking to an individual. If you have audiences that are extremely different, you should consider making multiple adverts to target each group.

4. Have a Clear Call to Action

Your Facebook ad will be more effective if you use a call to action. If you want the viewers to buy your goods and services, you should use clear phrases like ‘Shop Now’ or ‘Click Here to Buy’. You can also use phrases like ‘Call Now’ or ‘Contact Us Today’ to invite potential customers for a consultation.

5. Keep it Short

You may be tempted to cram in a lot of information into your Facebook ad, particularly if you are paying money for the advert. However, for the best results, you will have to keep the copy as short as possible.

Also, remember to lead with value as people easily get distracted on the internet. Indicate how the product can help them with their current problems and what they can get from your items.

6. Use Compelling Images

The human brain is wired such that we remember images better than words. For this reason, you should use high-quality images that accurately depict what you are selling. The image should be big enough and should not be grainy.

It should also be relevant to the product or services that you are offering. You should avoid using generic images that can be used for any product.

7. Use a Strong Headline

Your headline is what will determine whether people will read your Facebook ad or not. You should make it as captivating as possible. The headline should be short, preferably not exceeding eight words.

You should also use strong words that evoke emotion such as ‘Amazing’, ‘New’, or ‘Limited Time Offer’.

8. Use Negative Feedback

In some instances, you may want to use negative feedback in your Facebook ad. For example, you can use phrases like ‘Don’t Miss Out’ or ‘Hurry Before It’s Too Late’.

You should only use this tactic sparingly as too much negativity can turn people off.

9. Test, Test, Test

You should never stop testing your Facebook ads. Try different combinations of copy, images, and calls to action to see what works best for your business. You should also test different ad types such as video, carousel, and lead ads.


Businesses today have to consider marketing their goods and services on the internet. A great platform for marketing is Facebook, and this allows you to reach millions of potential customers. For the best results, you should use ad creation software, try video ads, and narrow down your audience. It is also important to use a clear call to action and keep the advert short.

Posted by inGenium Ltd

inGenium Ltd

iNGENIUM Ltd. is an software development company from EU which delivers a full range of custom .NET, web and mobile solutions for different business to meet partner's demand.

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