Your website's appearance could have a 75% influence on your brand's credibility. Without an eye-catching website, you could scare away customers. You'll lose a chance to generate leads and sales as a result.
Here are seven essential web design tips that can set your company website up for success. With these tips, you can draw more people to your business. Then, you can start generating more leads online.
Generating more leads can give your ROI the boost it needs.
Then, you can set your business up for lasting growth while getting leagues ahead of the competition.
Not sure where to start? Help your website stand out from the competition using these seven simple tips today!
1. Brand Consistency
First, take a look at your brand guidelines. It's important to maintain brand consistency across every page of your site. Otherwise, you might risk confusing website visitors.
Someone who switches between one page and the next, only to see different branding, might think they're on a different website. They might leave your website and visit another company's site instead.
If people leave your website without exploring, your clickthrough rate and dwell times will drop. These metrics are essential for a strong search engine optimization (SEO) strategy. Your bounce rate could start to rise as people leave.
A high bounce rate can hurt your search engine ranking. If your search engine rankings drop, potential customers might struggle to find your site. Meanwhile, competing businesses will rank ahead of you online.
Before that can happen, make sure to review your brand guidelines. Then, keep your branding consistent across every page. Your brand includes your:
- Font styles
- Color palette
- Imagery styles
Make sure your logo appears on every page across your site as well. Consumers can click on your logo to reach your homepage.
Maintaining brand consistency will help brand awareness and recognition grow. Consumers will have an easier time recognizing your brand materials in the future as a result.
2. Strong Messaging
As you review these website design tips, make sure to take a look at the copy across your website. It's important that your message is strong and compelling. Strong messaging will help you generate leads and sales.
Make sure to use impactful, action-driven verbs.
Help your call-to-action buttons stand out, too.
First, make sure the button color and text color contrast. Otherwise, people might struggle to read the text. Use contrasting colors between the page and button, too.
Then, keep your CTA text short and sweet. Drive people to take specific actions.
Using strong call-to-action language will help you generate more conversions. Your ROI could improve as a result.
Consider A/B testing your CTA button language and colors to determine which combinations help you generate more leads.
3. Simplified Navigation
Take a look at your navigation bar, too. If your website pages aren't organized, people might struggle to get around. They might leave your website without exploring your content.
Remember, if people leave, your bounce rate will rise, hurting your search engine rankings.
Instead, make sure it's easy for people to find what they're looking for.
Put the most important pages on your navigation bar. Using too many links could confuse people. Instead, focus on essential pages.
Make sure people can reach your homepage, services page, and contact page with ease. You can add a call-to-action button to the navigation bar, too.
You don't have to add every page on your site to the navigation bar. Instead, consider adding a site map to the footer.
Otherwise, make sure your website is easy to navigate on mobile devices. You can use a hamburger icon to direct people to the navigation bar.
Over half of eCommerce revenue is generated on mobile devices. If your website isn't mobile-optimized, contact a website design company. Otherwise, you could continue losing leads and sales.
4. Conversion Opportunities
As you work through these website design tips, consider what actions you want visitors to complete. Make sure to add more than one opportunity for people to convert to your site.
For example, you can add an eye-catching "Contact Us" button on the navigation bar. Consider adding a chatbot to your site, too. Chatbots can answer frequently asked questions to improve the user experience.
Consider working with a professional website design agency this year. They can help you find multiple ways to improve your site. With their help, you can maximize conversions and impress your customers.
Consider exploring these types of sites before getting started.
5. White Space
Don't rush to add eye-catching headlines, buttons, or images to your pages. Instead, make sure you're giving your content room to breathe. Make sure each page utilizes white space.
Adding white spaces to your website will make it easier for people to explore your content. Otherwise, you might risk overwhelming visitors. They won't know which way to look.
Make sure to add white space around your forms and call-to-action buttons, too. You might have an easier time drawing the visitor's eyes as a result.
6. Engaging Content
Take a look at your blog content. Is your content interesting and engaging? Does it help consumers by answering their questions?
Start adding compelling, helpful content to your website this year.
As you create new blog posts, consider using search engine optimization (SEO), too. SEO will improve your search engine rankings. Higher rankings will help you reach more customers online.
You can rank ahead of the competition to draw more people to your site.
7. Customer Reviews
Establishing your credibility will help brand trust grow. Add social signals such as customer reviews to your site. You can use a plugin to direct reviews straight from your Google My Business listing.
Then, keep encouraging customers to post their reviews on your profile.
Fresh reviews will encourage new customers to trust your business.
Stand Out From the Crowd: 7 Web Design Tips for Online Success
Use these seven web design tips to help your site stand out from the rest. Working with a professional website design company can help. They'll ensure your impress customers and start apart from competing businesses.
With eye-catching website design, you can set your business up for lasting success.
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