If you don’t market your brand on TikTok, you’re missing boatloads of opportunities to engage and connect with your potential customers.
After all, TikTok is more than a space to watch and share short viral videos.
Data shows that 36% of customers learn about products via short-form videos such as Instagram Reels and TikToks.
The figure highlights how you can leverage TikTok videos to promote your brand and help you reach your marketing goals.
The big question is, how do you nail your TikTok marketing initiatives to boost your audience engagement, brand awareness and promotion, and conversions using the platform?
That’s what this guide is here to answer.
To jumpstart your efforts, let’s dive into the five TikTok marketing tips below.
1. Identify your target audience
Know your target audiences—viewers who are likely to engage with your content.
Targeting general audiences might widen your reach and boost engagement opportunities, but they won't translate to subscriptions or sales.
TikTok draws in younger audiences, mostly users between 10 to 19 year-olds, but older users (20 to 49-year olds) are also on the platform.
Dig deeper and think about the demographic you want your TikTok marketing initiatives to target.
For instance, the ideal audiences for your TikTok video on how to buy SEO articles are older users working in online business and marketing industries.
Perform social media market research and create customer personas.
Customer or buyer personas are semi-fictional representations of a large segment of your audience’s key traits.
The research data can inform and shape your customer personas.
Identifying your target audiences helps you deliver the right content to the appropriate people, supporting your TikTok marketing initiatives.
2. Use reliable social media marketing tools to leverage UGC
Make the most of User-Generated Content (UGC)—TikTok videos created by users by sharing them as part of your brand promotion and marketing efforts.
UGCs are some of the best content that resonates with TikTok users, allowing you to connect with them better and build a loyal audience.
Plus, UGCs can feel more authentic to viewers since they come from customers who have experienced your brand.
Sharing UGCs is a great way to highlight your product’s value to potential customers without being too sales-y and selling aggressively.
Essentially, UGCs are relatable and genuine, helping your brand engage and build trust with your potential customers on TikTok while showcasing your product or offer’s benefits.
Get UGCs on TikTok by encouraging your previous customers to tag you in content that features or mentions your brand (on TikTok and other social media platforms).
Also, ask people who create UGCs to use your branded hashtags and other elements to make the content more visible, searchable, and discoverable.
You can adopt the same strategy for your Instagram marketing efforts, such as using on-brand and relevant hashtags for Instagram Reels.
Remember to ask permission and give proper attribution to original creators before reposting the UGCs on your feed.
Use modern social media marketing platforms, such as Planoly, Hootsuite, and Vista Social, to repost UGCs seamlessly.
For instance, Vista Social’s content calendar and scheduler allow you to schedule the UGC you want to repost.
Then, the tool will auto-publish the content for you on your pre-defined dates and times.
Vista Social also offers tools to help you search for hashtags and users to find UGC to reshare easily.
Besides reposting or sharing the UGCs, consider responding to the shared content through:
- Duets. You can respond to UGC videos by cutting the screen in half to show your response playing beside the original video. The image below shows how you can create TikTok duets from saved videos in your camera roll.
Image source: videoproc.com
- Stitching. The stitch feature lets you take pieces of another TikTok video and use them in your content.
Consider following reliable content writing hacks to create compelling descriptions. It can help draw more eyeballs to your shared UGC and brand.
3. Create high-quality videos
Your TikTok video quality can help your brand stand out from millions of other videos on the platform.
A top-quality TikTok video should resonate with your target audience and provide value, whether your goal is to educate, engage, or entertain your viewers.
Start by researching to understand TikTok and the videos on the users’ For You pages.
You can also look at the Discover pages to see trending content, popular TikTok content creators, sound bytes, hashtags, accounts, and others.
It’s an excellent way to know and get inspiration from currently trending content.
Additionally, look at other brands that are killing it on TikTok. Doing so helps you learn what works well on the platform that your brand can emulate.
For example, Guess promoted its #InMyDenim campaign showing content creators instantly changing from ratty old clothes into fashionable Guess outfits.
Image source: nogood.io.
The videos used the song “I’m a mess” by Bebe Rexha to reinforce the content’s message and foster a deeper engagement with audiences.
Test various video types and develop a content tracking strategy to help you determine the best-performing ones.
4. Work with TikTok influencers
Running influencer marketing campaigns on TikTok allows you to work with influencers to help promote your brand.
For instance, you can tap influencers to create fun and engaging TikTok videos to spread the word about your brand.
It’s a great way to widen your reach and tap into the influencer’s existing audience base and following.
Try these TikTok influencer marketing tactics.
You can also go through TikTok, ask your community for recommendations, and look into influencers your target audiences already engage with.
It should also include the payment terms, rates, and timelines, detailed content deliverables, and your approval and submission deadlines.
- Find the right TikTok influencers. Work with the best influencers by finding those already talking about your brand, including existing partnerships in your industry.
- Create a statement of work. Develop a scope of work covering your influencer marketing campaign goals, theme, and other details.
- Send products to influencers. Consider asking influencers if you can send them products to feature on their TikTok videos. The content can be anything from an unboxing video to a product spotlight.
Simplify managing your influencer marketing on top of your other social media and online marketing tasks with reliable project management software.
For instance, ClickUp offers robust, customizable features to help your team plan, organize, and collaborate on all your online marketing projects.
Image source: clickup.com.
Work with the right influencers and develop a solid strategy to run successful influencer marketing campaigns on TikTok.
5. Run TikTok ads
Besides organic methods, you can run paid ads via the TikTok Ads Manager to amplify your marketing initiatives.
Image source: getstarted.tiktok.com
Learn from these TikTok advertising best practices.
- Be direct. TikTok ads give you 60 seconds to convey your main message, but getting to your point within the first 21 to 34 seconds is better for conversions.
- Ensure your content is on brand. Highlight your messaging while conveying authenticity.
Keep your TikTok ad content on-brand by staying true to your branding and company values. It can help audiences remember and recognize your brand better.
- Display your TikTok ads at optimal times. Find the best time to run your TikTok ads for maximum reach and engagement.
Achieve TikTok marketing success
Effective TikTok marketing requires time and resources but achieving success is more than possible.
Leverage the right tools, develop a solid strategy, and use this guide’s top tips to help set your TikTok marketing efforts for success.