Let’s face it; everyone loves the idea of making a few million bucks from a smartphone or tablet app. In reality, this seldom happens. Of course, just because only a handful of people make millions from their apps doesn’t mean the idea is impossible.
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If you’re looking for a “get rich quick” scheme, app development isn’t for you. As with any successful product, it can often take a long time for your creation to be a worldwide sensation.
Anyone trying to sell something has the same problem. For instance, most people use smartphones these days. But when smartphones were first developed, only a small minority of people bought them. In fact, the only people interested in them were business people!
These days mobile app development is enormous! It’s an industry estimated to be worth around $60 billion globally. Do you have a good idea for a new mobile app? If so, learn why it isn’t impossible to make yourself a millionaire from it.
Necessity is the mother of all invention
You may of heard that saying in your life a few times. It might be an overused saying, but it makes an excellent point.
There are plenty of examples on the Apple App Store or Google Play of “bad” apps. In a nutshell, these are software packages or games that don’t service a purpose. In other words, they got made by their developers just for the sake of making something!
As you can imagine, those apps have a less-than-mediocre score by users. One of the key ingredients to building a successful app is to make sure it solves a problem. There is a common theme with many of today’s wealthy app developers.
They made something that solves an everyday problem. For example, take young entrepreneur Nick D'Aloisio. He developed an app called Summly. It grabs news stories and converts them into small, bite-size stories or summaries for iPhone users.
When Nick was 17 years old, he sold his app to search engine veterans Yahoo! for an estimated $27 million! As you can imagine, he is now set for life financially!
So, why was his app so popular that it made him a millionaire in the prime of his youth? Well, it solved an annoying problem for smartphone users. There are plenty of news sources on the Internet. But there aren’t many ways to summarize the latest news in an attractive and uniform manner.
The Summly app solves this problem. It’s as simple as that! Yahoo! snapped up the app as they can see the potential it has to offer. And it wants to have one up on its traditional arch nemesis, Google!
Ease of use
Make no mistake, everyone loves to use stuff that is easy to use. The mobile app world is no different. Consumers prefer to use simple apps that get the job done, rather than wasting time decrypting complex app logic.
But don’t just take my word for it. Have a sneak peek at the most popular apps in the Summly and Google Play. Have you noticed that the top apps are always ones who have clean, simple user interfaces?
The reason is people often don’t have time to spare when using mobile apps. They might use them on their way to work, or when they have a spare minute or two. That’s why it’s important people can get the answers they need as fast as possible.
It doesn’t matter if the app helps them to send online messages to others. Or whether it helps them to compile a grocery shopping list. App users want to get things done in as short a space of time as possible with the least amount of fuss.
Some developers write apps just for one platform. Whereas others make their apps available to users on a plethora of devices. Which do you think is more popular with smartphone users? The latter, of course!
The only downside is that you will have to know how to program in different languages. For example, to develop apps for the iOS platform, you need to know how to code in Objective-C. Android uses Java.
It’s not all bad news. Learning new programming languages is akin to learning new human languages. Once you understand the structure, you will soon learn how to pick up new languages.
Some app developers wrongly assume that the apps will sell themselves. Of course, nothing could be further from the truth! As with any new product you make, a great deal of marketing effort is needed to increase awareness.
A good place to start is by setting up a website and social media profiles for your brand or new app. It’s a simple step that helps to drive new traffic to your app pages for iOS, Android, or whatever platforms you have chosen to develop on.
DIY marketing is seldom a good idea. Is your app idea is a good one? If so, you shouldn’t have any problem pitching it to investors if you don’t have the cash yourself to pay for digital marketing.
And when you start bringing home the bacon, you can even branch out to offline marketing too! For instance, the makers of Candy Crush Saga advertise their new apps on major television channels!
Another reason why paying for your marketing is time. It’s a limited resource that you won’t have much of, and your time is better spent working on your apps. Leave the marketing to the experts, so that you have one less thing to worry about.
That just about concludes today’s blog post. By now, you will have a fair idea of how to build a popular and lucrative app.