Beyond Facebook: Social Media Marketing in 2015

Social media marketing is an essential component of business. Many businesses have a Facebook, Twitter and LinkedIn presence.

That’s not to say that they are not important. But, there has been a series of new social media sites and apps released. These are rarely utilised. It seems that all companies want to stick to Facebook and Twitter when it comes to their online marketing. Of course, this makes sense. The two aforementioned sites are the most commercially successful. But, there is a raft of other social media sites that you can tap into. After all, you don’t want to exclude a large proportion of your demographic.

Social media marketing in 2015 is going to take a new shape.

Snapchat

Snapchat marketing is going to become more popular than ever. Who knew a 10 second still could cause so much furore? Snapchat has now hit the 100 million regular users mark. So, with this in mind, you need to tap into this resource. One of the best Snapchat marketing tips we can give is that you need to take advantage of the fact that you can post as often as you like. The 10 second clip can be a great tool in your marketing arsenal. Make sure that you are posting regularly. On the hour where possible. Post anything you like. Stills from your office. Images of your logo. Whatever you want to post, make sure that you do it regularly. But, do be sure to engage with your audience. After all, you want to be seen as a cool brand. You need to make sure that you are conversing with those that love your photos.

Linkedin is the place to be if you want to connect with those on a business level. Seek out people that have similar businesses to that of your own. Post content to your page. Actively engage with other business leaders in your industry. You can make a wealth of contacts. What is more, you can ensure that they use your services in the future. Remember, people buy from people not businesses. Get friendly with those on Linkedin and boast about how awesome your company is. Don’t be shy about this. Everyone is doing it.

Instagram

Instagram, much like Snapchat is an easy way to engage with new customers. The great thing about Instagram is the permanence of the photos that you post. What is more, you can post short videos too. You can artfully photograph your new products or services. Create banners, promotions and so forth. But, when people “heart” your post or comment on a photo, do be sure to comment back. This is a great way of building an online community in the most visual of means possible. Of course, you can also share this content to your Facebook and Twitter sites to encourage further discussion. It’s vital that you do this as to create an online community. Engagement is the key, remember. What’s not to love? What’s more, you don’t have to spend hours creating content. Simply snap and go!

Instagram