Instagram's popularity is still on the rise. Every day, 200 million people check at least one business account, according to Instagram. It's clear that Instagram is an excellent platform for marketers and entrepreneurs.
How to Grow Your Instagram Account Organically
The first and most essential thing to remember about marketing is that it must be goal-driven at all times. So, which Instagram metrics are the most important? How can you tell whether your business is growing?
Engagement per follower, website traffic, link clicks, comments per post, Instagram Stories engagement, and hashtag use are some of the most popular KPI's. You must first determine which goals to focus on before you begin.
Once you've made your objectives clear, you may test any or all of the methods below.
Optimize Your Posts
One of the best ways to increase Instagram engagement is by making your post titles more relevant. While it may be tempting to use popular and generic hashtags like #love, #photooftheday or #instagood; these are saturated with posts from all over the world.
Instead, you should focus on using targeted hashtags that have received less shares on Instagram - yet still fall under a general category. For example, if you own an organic restaurant in New York City you might consider tags such as: "NYC's Best Restaurants", "#foodie" and "Healthy Food NYC". These tags may not receive as much traffic when compared to ones like #foodporn or even more specific phrases like "@chefsoflondon" however they will bring your posts to the attention of an entirely new demographic.
Use Instagram Shoutouts
A shoutout on Instagram is essentially when another user with a large number of followers posts a picture or video that includes your brand. They tag you in the caption, and if their post gets enough likes, it will appear as one of the first few images to anyone who visits their profile—which could result in thousands, or even millions of cheap views for your account!
One way to get these kinds of valuable endorsements and shares from other users is by using a service like Gramlike. On this platform, you can pay real people (not bots) to promote and save your posts on their own profiles. You simply pick which type of promotion they'll use and how much exposure you'd like them to give it, then send them payment via PayPal.
Keep Your Followers Engaged
One of the best ways to increase your engagement is by keeping the content on your page fresh. This means that you should be posting at least once per day and replying to all mentions of your business via comments. You can also get more creative with contests or quizzes, which will encourage users who may already be engaging with posts from similar pages to visit yours as well!
Although it might seem like a daunting task, there are many Instagram tools out there that make managing this process much easier for smaller businesses looking to expand their social media presence. The best part about these third-party resources? They're completely free!