The changes to Google have been well-documented. For many, they are keen to embrace these changes. Everyone wants to make sure that their marketing and SEO techniques fit in with the new rules as espoused by Google.
The changes to Google come in the form of Penguin and Panda. While this may seem cuddly and cute, if you do not play into the hands of the Penguin or the Panda, you could face penalties.
Google is known for changing its algorithms. This means that there has to be changes made to the way that we deploy SEO campaigns. Algorithms can be complicated to explain, but there have been subtle changes to the way that Google works. This means that SEO techniques have to be adapted to suit the needs of this change.
Changes to Panda
Panda was launched in 2011. But, it has evolved since then. The purpose of the Panda algorithm is to show more high-quality sites in the results. This means that lower quality sites are less likely to be shown in Google rankings. Panda is used to ensure that people with high-quality sites are being recognized in Google rankings. This means that the best quality content is needed to meet the demands of Panda. Google then rates this in its index to ensure that visitors get the results that they need.
Many marketers are keen to use Panda-friendly techniques. When using white label providers, you will need an honest white label SEO review site. Check out this website to see if your provider is Panda friendly so that you are not penalized by Google.
What About the Changes to Penguin?
Penguin is used to ensure that only good quality links are used when back linking to another website. Unnatural linking is penalized by Penguin changes. So, if you are using false links you need to ensure that this stops as a matter of urgency. After all, you don’t want to face Google penalties by using this kind of tactic.
That isn’t to say that you cannot use links. After all, links are an important part of SEO. You need links in order to rank high. But, you need more holistic and natural links in order to follow Google’s rules. The changes in Penguin mean that you are going to need more authoritative links.
The Future of SEO in 2015 and Beyond
SEO has never been static in its nature. It is constantly evolving and changing. This means that marketers need to keep abreast of changes to Google and search engines in particular. Towards the end of 2014, marketers and white label companies need to make sure that they are complying with Google changes. Adhering to the rules of Panda and Penguin will ensure that your SEO techniques are successful. After all, you don’t want to face Google penalties in the long term.
Make sure that your content is fresh, original and engaging. Avoid using links that are unnatural. In short, these are the major changes that will affect SEO in 2015 and beyond.