Online videos have now become an integral part of the online social networking lifestyle. Billions of social media active users watch billions of hours' worth of video every day.
This massive amount of users give marketers considerable opportunities to reach their target audience and achieve their marketing goals way much more manageable.
It comes as no surprise that today, more and more marketers are flocking to this highly engaging format to deliver their brand message across social media platforms. These latest video marketing statistics below should enlighten you why all the savvy marketers can’t ignore the power associated with social media for their video marketing content:
- At least 88% of marketers are happy with the ROI of their social video marketing efforts.
- More than 93% of businesses gain new customers after they posted an online video about their brand on social media.
- Social media posts that include video get 48% more views than text-only posts.
With those staggering numbers on the latest statistics above, now you know that social media can be ideal platforms to host your online video marketing content. But, which platforms can help you best achieve your desired outcomes?
Here's a breakdown of top social media platforms you should post your online video content on and why.
You must already be aware that YouTube is the world’s second-largest search engine after Google. With more than 2 billion active users, posting your video content on the platform can definitely increase your online exposure. What’s more mind-boggling is that users watch at least 1 billion hours of videos every single day on this platform.
YouTube users tend to watch various types of online videos on the platform, including entertainment, educational information, and even to find out how things work. So, if your marketing goal is to boost your brand’s online visibility, then YouTube is such an ideal platform to post your video.
Facebook has become one of the most promising channels for video marketers since it continues to heavily focus on a video-first approach to its platform.
This giant social media platform also releases tons of useful video marketing features that can provide laser-targeted results for marketers of all stripes. So, no wonder that 81% of businesses have already used this platform for their video marketing campaign.
Today, this platform has at least 75 million users who watch video content on a daily basis. The easy-to-navigate timeline which users can comment on, like and share videos make this platform a compelling channel for building strong engagement and driving more valuable conversions.
Instagram has more than 500 million daily active users, so it’s such a potential channel to reach a vast audience. With the dominance of younger audiences, this platform can be a goldmine for Fast Moving Consumer Goods (FMCG) industries like fashion, cosmetics, foods, and more.
While photos are still a standard format on this platform, video content has been gaining a lot of attention. This visual-first platform allows you to post short-form videos to showcase who you are as a brand. The popular features like Instagram Live, Instagram Stories, and IGTV makes it easier for marketers to communicate and engage their audiences.
LinkedIn is one of the most favored platforms for sharing business-related content. In the past few years, this platform has been gaining so much attention as a video marketing channel. It provides a massive opportunity to appeal to professional audiences with targeted B2B videos.
At least a whopping 66% of marketers plan to use video content on the platform in 2020. On this platform, video campaigns have a whopping 82% view rate. If you’re a savvy B2B marketer who is currently leveraging video campaigns for content promotion, LinkedIn is undoubtedly a must-use channel.
As one of the most-used social media, Twitter can be a potent channel to post your video marketing. Users watch about 1.2 billion videos on the platform per day. What’s more interesting is that a tweet that includes video content is seen with up to 10 times more engagement than those without videos.
Since users most likely watch the video on autoplay with the sound off, this platform is ideal for marketers who aim to introduce a new product or campaign– that usually heavily relies on motion graphic animations and texts rather than dialogue or voice-over.
TikTok has now become an explosively popular social media, where users share videos covering a wide range of categories– from lip-syncing, dance, to comedic skits. Also, users love taking up a fun challenge and uploading videos accordingly. With more than 800 million monthly active users, ignoring the power of TikTok for your video marketing campaign is no longer blissful.
This platform actively targeted Generation Z, with a female bias. So, if your business is aiming to reach female preteens and teenagers, this platform is such a potent place to host your video marketing content.
It would be best if you are agile to use this online video trend to your advantage, to conquer social media, and get all the eyes watching. However, it’s crucial to bear in mind that not all social media platforms are created alike. That’s why each of them has different functions and performs differently.
Some, like Instagram and Twitter, use a timeline for displaying information to catch users’ eyes, while YouTube users rely on the search to find the video they want to watch.
Not to mention that social media platforms have different user demographics too. TikTok and Snapchat are predominantly a platform for younger audiences, whereas Facebook and LinkedIn are quite popular among professionals and older generations.
So, in order to achieve your video marketing desired results through social media, make sure to tailor your video content, so it's the perfect fit for both the specific platform and your target audiences!