On average, people use social media and messaging apps for about 2 hours and 22 minutes daily.
Additionally, there are over 3.2 billion social media users. For a successful business, you need a concrete plan to reach them.
It can be difficult to create a marketing strategy, and the same applies to a social media strategy. However, if you’ve got things planned, you can do it quickly and efficiently.
Here’s how you can create a social media strategy with ease.
Decide on Your Goals
You need to first have an idea of what your goals are. Without having your mind set on your final goals, you won’t be able to plan an effective strategy to reach them. By clearly defining your goals, you’ll be able to align all of your efforts to achieve them.
By defining SMART (Specific, Measurable, Achievable, Realistic, and Timely) goals, you’ll be able to channel your efforts better.
Your goals may include:
- Increasing number of followers
- Improving your reach
- Getting more conversions
- Generating more leads
Get to Know Your Target Audience
It is critical to understand who your target customer is and what they want. You can define your target customer based on demographics, locations, interests, and values.
In addition, you must also try to find out their pain points and try to understand how your product can solve them. This will make your products much more attractive to them.
Additionally, you should put effort into finding the right type of content that they will want to consume and start creating it.
Also, narrow down on one or two social media platforms where they are the most active and focus on them. This will help you reach your target audience and get your brand a lot of visibility.
Audit Your Progress
It is essential to audit your progress to find out where you stand compared to your goals. An audit can also give you an idea of what’s working for you and what isn’t so that you can rethink your strategy.
You can also figure out the times when your audience is the most active and the types of content that are driving the most engagement. These are the times and the kinds of content that you need to focus to optimize your results.
Lastly, look at how you stand in comparison with your competition. Look at metrics such as follower base, engagement rate, reach, etc. to understand how much effort you need to put in to rise above them. A competitor analysis can also help you find new strategies and methods to boost your results.
To find out more about the importance of a social media strategy and how to create one, check out this infographic by UTM.io.