WordPress is a name you might have seen thrown around. It is a content management system (CMS) that offers more functionality and customizability than other CMS in the industry.
In this article, we’ll show you why WordPress has become the most popular CMS on the internet, for creating and managing websites.
What is a CMS?
Content management system or CMS for short is a platform that helps you to publish, manage, and modify content on a website in a straightforward manner. In other words, it helps you to maintain a fully functioning website without needing to write code whatsoever because a CMS employs a GUI.
With the help of a CMS, you get all the necessary means to create web pages, whether it be a blog post, eCommerce site or anything else you can think off.
And among the household names for CMS is WordPress. Not only just because it powers 30% of websites on the internet, although even the White House is using this platform. WordPress also has much more to offer, that’s both easy to use and powerful. We’ll discuss more about the qualities in the following section.
Why Use WordPress?
There are many reasons why you can use WordPress to build your site with. And here’s the most important aspects:
These days almost everyone understands the SEO importance. But just a few of them knows what it is about and how to do it. So, sometimes it better to trust this for SEO specialists. But WordPress gives you a good option to try it by yourself.
Search engines show and rank websites in their Search Engine Results Pages (SERP) based on a set of predefined factors. And there’s a saying if your site doesn’t show on SERP, it is as good as dead.
And the good news is WordPress takes SEO seriously, by having the platform optimized for it from the get-go. For example, it generates tags and meta descriptions for all of your posts automatically. This is important to let the search engine know about the content of your website and to index the information.
If you need more sophisticated techniques to improve your SEO rankings, you can always use a plugin, such as Yoast SEO.
Open Source and Free
WordPress is free to download, and anyone with coding knowledge can modify and distribute its core code. It’s also backed by a huge community, which in turns help to improve and troubleshoot any issues you might get while running a WordPress site. There are also third-party internet forums that provide help as well.
While the platform itself is free, you will need a hosting provider to host the website on the internet. Although it involves paying for the hosting provider itself, you can keep the cost to a minimum by using an affordable provider like the one I’ve just mentioned above.
Easy to Use and Learn
This particular CMS is easy to use and learn, even if you don’t have any coding knowledge. While that’s probably true that you should start basic sites first, you can create more advanced sites in a relatively short amount of time since starting with WordPress.
If you’re keen on learning for more, there are a lot of blogs, online courses, YouTube videos, and courses available to help you learn every aspect of WordPress.
And you’ll also find great resources from your hosting provider, which should be running a blog, knowledge base or tutorials page to help you out.
The Core is Updated Regularly
Looking at the security side of things, having a website which is secure can’t be underestimated. Since WordPress gains a lot of spotlight, it can become a target for potential hackers.
But rest assured, WordPress gets updated quite often, on average every two months. And you can also safeguard and improve your WordPress site’s security by installing additional security plugins.
Easy to Scale up
It’s easy to misunderstand that WordPress is mainly for blogging purpose. While that might be true as its initial inception, it now offers a lot of other things too.
Scaling up is pretty easy to do with WordPress, as it has a lot of themes and plugins that you can use so you can develop your site for whatever purpose you wish.
WordPress' themes directory offers you with a fair amount of choice to serve as the site’s foundation.
Then, with WordPress plugins, you can customize your site even further. There’s WooCommerce to help you establish an eCommerce or a marketplace site. You can use LearnPress to create and sell courses online easily. Or do you want to publish jobs listings on your website? The WP Job Manager will help you to do just that.
The truth is you have endless potential. In fact, if you ever think about to do something on WordPress, there’s a chance that you might find a plugin for that.
WordPress become so popular for a number of reasons. The platform is so powerful and offers a lot of functionality that others simply don’t. Amongst the reasons is the fact that it’s open-source, easy to use and learn, has top-notch security measures and helps your website to scale up, while being SEO friendly.
So what are you waiting for, are you ready to get your brand off the ground with WordPress?