If you have a website, whether it is for a business or a personal blog, you want as many people to view it as possible.
It can take some time for websites to get a good amount of traffic, especially if it is a new website; however there are things that you can do to get more visitors to your site. Here is a guide to the most effective methods of getting more traffic, and getting your website noticed.
Search Engine Optimisation, or SEO, is a way of designing the text and images on a website so that they are more likely to show up higher in a list of search results. When you think of your website niche, there will be some keywords and phrases that are associated with it. Think about what words a person might type into a search engine that you want your website to rank well for. For example, a cookery website key phrase might be ‘simple recipes on a budget.’ Then, you can add this key phrase in relevant places within your text, so that search engines recognize it and position your website higher up than others.
Other ways to improve SEO are to optimize images by giving them alt tags that include the keywords and phrases that you want the page to rank for. Also, do not overlook meta-descriptions. This is the short amount of writing that appears under your website page title in a list of results. Writing a good meta-description with your keywords will help SEO.
Another effective method of bringing more traffic to your website is to advertise. You can set up adverts on social media, such as Facebook, or you can advertise with search engines including Google or Bing. When advertising on Google, Bing or Facebook, it is important to set a budget that you are prepared to pay; this way you will know exactly how much you can spend every month on the advertisement.
Adverts don’t always cost money. Another way you can advertise your website is by writing guest posts on another website in your niche. In the post, you include a link to a page on your website that you want to bring more traffic to, and you will benefit from an already established audience that could also become your audience. Reach out by emailing the webmasters of websites you admire, and ask if they are willing to take guest posts.
Getting more traffic to your website is only good if it is targeted traffic. That means visits by people who are genuinely interested in your website subject. From a business point of view, targeted traffic has a good chance of becoming paying customers. Steer clear of companies who promise to deliver traffic in return for a fee, unless you know they are genuine and that the traffic will be useful to you.
When done well, SEO and advertising can bring a large amount of traffic to your website, so learn as much as you can and how to apply it.