The number of people using their phones to access the internet is growing.
The number of people using their phones to access the internet is growing. According to some, around 83% of internet usage is from mobiles. People are constantly finding new ways to connect with the businesses that they know and love. Whether it’s via social media or through their mobile website. And through mobile apps. Thousands of businesses have decided to take advantage of this latest trend and build their own mobile apps. Thousands more will in the coming months. If you want to stay one step ahead then here’s everything you need to know about creating a mobile app.
Firstly, let’s look at why your business needs a mobile app. As we’ve already mentioned, a huge majority of internet users access the web through their phones now. Smartphones have become a way of life for most of the western world. Everybody wants their favourite brands at their fingertips, 24 hours a day, 7 days a week. By creating an app for your business, you’re fulfilling that need. You’re also opening your brand up to millions of people who may never have discovered you before.
So, what kind of mobile app does your business need? There are so many different options that it can be difficult to know which will work for you. Here are just some of the many mobile app ideas:
- Shop - If you sell a product then why not sell it through your app? Let your customers know that it’s now even easier to buy from you, using their smartphones.
- Guides - Are you an expert in your industry? Why not put together an interactive guide for your customers? Complete with articles and videos. You’re adding value and can upsell if and when the time is right.
- Games - It may be a strange one, but your business can create their own mobile game. It’s an interesting way of promoting your brand. If done right.
- Publication - Consider creating an online publication, to keep your customers in the know. It could include news from the industry and blog articles on your products or services.
There are plenty of other ways you can use a mobile app to your advantage. Think outside the box and come up with an idea your customer will love.
You should hopefully now have an idea of what you want your mobile app to be like. The next part is getting it created. You’re going to want to send your plans to mobile app developers who can bring them to life. They’re the experts in how to create something that looks incredible and functions how you want it to. Give them as much information as possible, so that they can recreate exactly what you had in mind. Putting together a brief may be a good idea! A professional developer will also be able to advise you on getting your app onto iTunes and Google Play too. After all, a mobile app isn’t much use if people can’t download it!
Once your app is ready, you can start promoting it through your usual channels. Let existing customers know you’ve created something to make their lives easier. Let new customers know there're other ways of working with your business. You’ll be surprised at how impressed people will be, by your brand new business app.