An old adage goes, “Out of sight, out of mind.”
This saying holds true in many applications, including your ecommerce website because before your potential customers can imprint you on their minds as a preferred supplier, they need to have you in sight. However, they cannot have you in sight and mind if you are not visible.
The process of making yourself visible to your customers in search engines is called search engine optimization or SEO. So, if you want your customers to find you, make it easy for search engines to make you appear in user searches in their first pages.
In this post, I will disclose to you how you can optimize your ecommerce website for search engines. I will reveal how using various strategies such as an EV SSL certificate, optimizing your product pictures, and going mobile can assist you in optimizing your ecommerce site. Keep on reading.
Shun Duplicate Content
Bill Gates once said that “content is king.” Therefore, if you want to have dominion in search engines, it is necessary to mind the originality of the content you present to your readers. If you populate your website with duplicate information, you will kill your rankings in search engines. Moreover, you risk suffering penalties for such malpractices. To avoid this trap, give your readers fresh and original content. Even if you want to describe a similar product, it is wise you rewrite it to make it unique.
Optimize Your Product Pics
Pictures speak louder than thousands of words. Therefore, optimize all your product photos with ALT tags to make it easy for search engines to display them. Also, include all your key phrases in the descriptions but don’t overdo it.
Another way of optimizing your ecommerce website for search engines is going social. In this socially integrated generation, it is necessary to invest in a strong social media strategy that will enhance social sharing, which is necessary for website ranking in search engines.
Keywords are critical to your SEO strategy because people use them as their primary tools for searching anything in search engines. Therefore, research and establish which keywords are relevant to your buyers. You can optimize various free and premium keyword research tools to know the relevant words and phrases people are searching within your industry or location.
In this mobile age, you either go mobile or go home since many online buyers use their mobile devices to search and buy goods. Therefore, make it easy for search engines to display your content on mobile devices.
Remember, all the major search engines use mobile friendliness as a key component in their rankings. To win their favor, make your ecommerce website mobile-friendly or rank poorly. Remember, 61% of customers who visit mobile-unfriendly websites log out and turn to competitor mobile-friendly sites.
Invest in Quality Content
By adding relevant and quality content on your ecommerce website, you improve your user experience. Consequently, this reduces bounce rate, thus making search engines rank your website favorably.
Moreover, share relevant content that shows readers how to benefit from or use your products or services. This way, they will be willing to share it on social media and other platforms, hence, boosting your ranking in all major search engines.
Do you still want your ecommerce site to win the favor of search engines? Then engage in faceted navigation because it enables your prospective buyers to filter through your product or service range. You can do this according to color, size, and style. When implementing this strategy, it is important to be careful or you could end up with excess long URLs containing duplicate content on your website’s other pages. Such a situation could turn out counterproductive to your SEO efforts. To avoid a backfiring, you can index only the master versions of your pages. Also, combining several canonical tags, noindex tags on filtered pages, and robots.txt rules will assist you in beating the duplicate content trap.
Use an EV SSL Certificate
Lastly, using an EV SSL Certificate will assist you in your efforts to optimize your ecommerce for search engines. Just like all other SSL certificates, your extended validity SSL certificate will encrypt your users’ crucial financial details between servers and browsers. EV stands out because it presents the name of the verified website owner in address bar. This ensures that hackers do not intercept their sensitive details and hack their accounts. Why is this necessary? Because Google and the other major search engines use “HTTPS,” which an SSL certificate enables, to rank websites. Here are some of the unique benefits of using an EV SSL certificate on your ecommerce site.
- It prevents phishing attacks.
- It enhances verification transparency.
- EV certificates improve your brand’s trust.
- It is the highest form of SSL Certificate on the market.
Visibility in the eyes of your potential and existing customers is the only way they can keep you in mind when they search your business in search engines. In this post, I discussed effective but simple strategies you can use to optimize your ecommerce website for search engines. For example, you can install an SSL certificate, post original and quality content, and optimize mobile friendliness to rank higher. The ball is now in your court to optimize them for increased visibility and ranking in search engines.