The task of putting together your online sales process can be a complicated one. If your process consists merely of an advert leading straight to a sales page then yes, you’ve opted for the simplest strategy possible, but at the same time, you could be getting a very poor return on your advertising spend.
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Any website, in its core function, is very similar to a library. It’s a container for information. It imposes structure on the information.
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Wondering about the reasons behind a low conversion rate? Your website copy can be one of the reasons.
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All the hard work that you put into acquiring traffic to your website via search engine optimiza-tion (SEO), pay per click (PPC) campaigns, and social media marketing efforts are for nothing if your visitors are not engaging with your website and taking the desired actions that lead to your profitability.
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Some people choose to buy, but most just hop right back where they came from, unconvinced that you truly have the solution to their problems.
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