Why Your Website Must Be Mobile Friendly

With the abundance of mobile phones out there, there is no wonder that websites need to focus more on enhancing the mobile UE. Everyone has a mobile phone these days and if they don’t, it won’t be long before one comes their way.

Used phones are passed along from friend to friend and if they use different carriers it is never an issue. Services like unlockingsmart.co.uk can provide ways to unlock phones so that they can be used with any provider and voila! You have an ‘almost new’ phone to use for anything from texting to surfing the web. Because so many people now have mobile devices, it is imperative to ensure your site is mobile friendly.

Improving the Mobile User Experience

Anyone searching from a mobile phone knows that historically some sites were just a pain to try to view. If they weren’t responsive and couldn’t adapt well to those tiny mobile phone screens, it was difficult to navigate around a site even if you could find the links to click. Mobile friendly websites are designed to improve the mobile User Experience (UE) so that frustration levels are kept low and visitors can quickly and effortlessly work their way around your site.

Google’s Response to the Preponderance of Mobile Users

The biggest clue to the importance of a mobile friendly site is Google’s response to the preponderance of mobile phone users. Since so many people are now opting to surf the web on their phones as opposed to their desktops, Google has made it ‘mandatory’ to have a mobile friendly site if you are to be found in the organic search results. This ensures that mobile phone users will get the best experience from sites they click on. In other words, if you don’t transition to a mobile friendly site, no one will find you on mobile searches because Google has simply refused to list non-responsive sites in the SERPs.

Keeping Your Business Afloat in a Mobile Environment

Whether you run an ecommerce site or are a local establishment trying to increase foot traffic, it is important to be found if you want to increase your bottom line. Both visitors to an ecommerce site and local foot traffic can’t be converted if they don’t arrive at your location. You are in business to make money which means you need someone to sell to. Without a mobile friendly site you will just lose out on mobile traffic you could have converted.

If increasing your market share and growing your bottom line isn’t enough to convince you to convert to a mobile friendly design, why not visit a few sites yourself that are not mobile friendly. If you are like countless others out there, you will be so frustrated you will quickly bounce off. That’s why you need a mobile friendly design, plain and simple. Without one, you will lose the largest segment of the population and that, in and of itself, is not what you are looking for. That’s it in a nutshell.