Why Is Blogging So Important For Your Business?

As you look around the Internet, you’ll notice that many company websites have a blog attached to them.

It’s normally an extra page, and it’s somewhere that articles can be written and posted for visitors to read. Some of those blogs will be kept well up to date, but others will be neglected if they exist at all. If this is the case for your website, here are some reasons why you should start blogging again; it’s important for your profits.

Boost SEO

SEO stands for ‘search engine optimization,’ and it is how your website will get noticed by those searching for whatever it is you sell. With the right SEO in place, your site will be found further up in the Google rankings, and the higher you are (ideally on the first page), the more chance there is that someone will click on your link rather than someone else’s. In order to rank higher, a blog is a must. That’s because SEO requires fresh content on a website to show that it is active; adding a new blog post once a week or so will satisfy this requirement. Adding relevant links both to your own content and to other websites will also help, as will including images and even videos. A blog is a simple way to increase visitors to your site.

Engage With Customers

When you have a blog, you have a great means of engaging with customers, and potential customers. You can ask your visitors questions on the blog, and they can answer in the comments section, for example. As long as you reply to these comments and acknowledge them in some way, you will show that you are interested in what your customers think and that you are happy to answer questions. Building this good rapport with your current and future customers is essential to make you stand out from all the other websites selling similar items.

Show Your Expertise

People want to know that the company they are buying from – and specifically the people within that company – has expert knowledge on the subject, whatever that may be. Your blog is the ideal way to show that knowledge. If you are a financial blog, you might talk about Robinhood stash acorns, or if you are a crafting business, you might write a blog based on quilling or knitting. No matter what your industry is, by writing informative, engaging, useful blogs about the subject you can show that you know what you are talking about. Over time, your blog may become the first-choice people opt for when they need advice in your sector, and this will result in more sales.

Perfect For Sharing

These days, it’s essential for businesses to use social media as well as having their own website. It can be difficult to think of things to post sometimes, but if you have a blog, you can share the link, and this can help your Facebook page or Twitter account find new likes and followers. It can also remind your current customers that you are around and that you have the answers they are looking for.
If you can create content on social media that is shared, then you will be boosting your business hugely, and it won’t take much effort from you, especially if you were going to write the blog anyway.