Running a business online is not an easy task.
Luckily, there are online strategies that can offer your business websites a whole new world of possibilities and two of them are Google Analytics and Facebook ads targeting. So if you wonder how your site or other channel performs online, getting the most out of Google Analytics and Facebook ads targeting will tell you everything you want to learn about your site’s consumers, rankings, and traffic. Remember, there’s so much you can do with these strategies, which is why the only limit is your imagination. If you’re going to use Google Analytics and Facebook ads targeting, here’s what you need to know for the benefit of your business.
Beginner’s Guide: Using Google Analytics The Easy Way
Among its several functions, Google Analytics provides you with an easy and quick way to find out the essential statistics of your site. First and foremost, you may not achieve positive results without knowing how to use Google Analytics as a Pro. If you’re a beginner in this field, here’s what you need to consider in using Google Analytics the easy way:
1. Setting up
Of course, you can take advantage of Google Analytics by having a Google account. But if you’re already using some other Google services, then you have more likely an existing account.
- Always keep in mind, having all your services tied to a single Google account enables you to do more with them since these services can interact and share data with one another.
- Once you have your account, you will need to go to the Google Analytics page to begin the installation process.
2. Get the tracking code
Getting the tracking code is one of the most important parts in the installation process. Once it is given to you, you must then insert it in the code of every page you want Google Analytics to gather data for.
- However, if you’re unfamiliar with how this tracking code works on your Analytics, it’s best to speak with someone who’s knowledgeable in the said process.
- Also, don’t forget to ask them where you should incorporate the code to make the entire procedure faster and smoother.
3. Identify your goals
After you’ve installed your Google Analytics, it’s time for you to think about your overall goals that you want to achieve for your website.
- Try to think whether you like to boost the traffic to or from the specific pages or whether you want to target Facebook ads effectively. Also, take note that defining your goals means thinking of ways on how to attain them.
- Fortunately, identifying your goals can be made easier and automatic with Google Analytics. You just have to click the Admin link found on your Analytics page and you’ll be later on shown with a list of options including the “Goals” option.
- For instance, you may have up to 20 goals for your website at any time but it’s better to break them into smaller pieces to concentrate on them properly.
4. Collect data
With Google Analytics in place, you can quickly gather data regarding your website. Once you’ve logged in to Google Analytics, you’ll get the Audience Overview Report which gives you the vital statistics about your site including the number of visitors, the number of page views and most importantly, the average duration of browsing of visitors.
Beginner’s Guide: Ways To Target Facebook Ads Effectively
As an entrepreneur, it’s your responsibility to stay on top of your competition while increasing leads and traffic for your business. Thanks to Facebook’s targeting capabilities because marketers like you can quickly reach and turn prospects into loyal customers. In fact, there are numerous ways to engage with your target audience who can give business to you. From demographics to certain interests, you can target Facebook ads effectively. Here’s how you can perform an effective Facebook ads targeting:
Before you take the first move for your marketing initiatives, it’s important to set your Facebook ads goals and make sure they’re in conjunction with your overall business objectives.
- Remember that even if you have the best ads in place, it will not benefit you if it doesn’t cater to the right audience.
- Hence, you need to specifically establish your campaign purpose so you’ll get the end results you want in the long run.
2. Identify your ideal customer
Before you can get started with your Facebook ads targeting, you need to first identify your audience.
- Begin by asking yourself who are the people you’re trying to attract for your brand. Use basic demographics to make sure you can define your ideal customer.
- From there, it’s wise to create personal profiles to determine your audience. Do it by creating a fictional company profile and personal profile.
3. Use the created personas to launch your ads
After the listing out of the demographic information of your audience, try to create audience segments based on interests. That way, you’ll know how to make adjustments with the segments you’ve created.
- Once you create an ad intended for each interest, you may know whether one target audience is more or less engaged than the other segments.
- Also, if you use one target audience involving three interest groups, it means the Facebook’s algorithm will determine which segments are more likely to attain your objective.
4. Craft content that resonates with your target demographic
Keep in mind, deeply developed persona profiles help you craft content that echoes your target demographics.
- As a matter of fact, beginners like you shouldn’t miss the power of content in targeting Facebook ads effectively. For example, you can write and develop content that speaks directly to your target audience.
- Furthermore, don’t be scared to try several relevant and creative content and see which combinations work best.
The Bottom Line
If you want to make the most out of your business, Google Analytics and Facebook ads targeting will have a long way to go. By incorporating these steps into your digital marketing strategy, you can be able to improve your business for your customers. As you become more comfortable with it, you can take full advantage of this beginner’s guide to ensure your long-term success in the industry you’re operating.