Mobile app marketing is an art and science of promoting mobile application in order to obtain apps download, app installations, monetize the app and engage existing users.
Why Mobile App Marketing for Startups:
As a startup you came up with a great and innovative idea for a mobile app and started to design it. But before launching the app; it’s critical to create a strong app marketing strategy to promote it effectively.
Smartphone has changed every industry. And mobile app industry growing like than ever before. It has changed the way users research products, buy and sell things, entertain themselves and do work. Mobile apps, in particular, have created an environment where startups and big brands can create deeper and more authentic relation with users than ever before.
Apps are rapidly becoming the preferred tool consumers want to interact with brands and services, especially for startups. A recent study found 18-24 year-olds in the US spend 90 hours a month in apps, and that figure is expected to grow.
With the increasingly number of mobile apps in app store, it is becoming increasingly difficult to stand out from the crowd, though. There are nearly 4 million apps in the app stores, and the competition is getting harder as the stakes rise. Mobile app marketing helps brands to improve their discoverability through increased visibility, improved download numbers and, ultimately, higher monetization.
Whether your business model is free or paid download, advertising, in-app purchases, or subscription plans, mobile app marketing has a direct impact on revenue.
New User Acquisition:
As a startup you want more users use your app download and share it. Right!
Mobile app marketing help you out to acquire new users. It involves creating awareness for the app and driving downloads and installations.
As I have mentioned, the app stores are extremely crowded, and Google, Apple, and others have yet to solve the discoverability problem that all new apps face. That means your new user acquisition efforts must begin well before your app is launched.
App Marketing include blogging, video marketing, social media marketing, press released to drive awareness for an app before it’s launched. Driving download and installation becomes the primary concern for all startups. This involves paid advertising on third-party websites, apps, advertising networks, media, and social networks. Facebook, in particular, has been a proven channel for driving downloads, but brands should also pay attention to Twitter, Pinterest, and other emerging networks.
Build Brand Awareness:
App marketing helps startups to build brand awareness. A mobile app is like a blank billboard. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service.
Reach a much wider audience:
Marketing of your app can help you to reach out much wider audience. Millions of smartphones are sell every year. This fact allows you to do marketing your app and services on a market where most consumers own a smartphones.
Mobile app marketing allows for a high degree of creativity when developing mobile apps. Adding pictures, QR codes, videos, banner and text ads, social media and much more in app marketing allows us to open a wide range of resources to make our app popular.
App marketing allowing startups to always be in touch with their audience and advertise their products and services in a new way. This way you get to publish content about new products in any place and at any time. You can receive real-time feedback to improve your products.