Corporate branding is one of the most important steps of marketing that ought to be taken with a pinch of salt.
Being the initial stages of marketing, you’ll have to make sure that everything is working out right.
And besides making sure that the logo, motto, colors as well as packaging is done perfectly, you’ll also be required to get your employees on board. Below are some of the ways you can do this amicably:
Encourage them to Speak at Conferences
Once you’ve identified some great public speakers in your business, try as much as possible to recruit them to speak at conferences. Doing so will not only encourage them to go out there and promote your business but will also make them feel important (because they are). Just make sure you are giving them an incentive for doing the promotion as a way to encourage them.
Give Them Branded Gifts
Make a habit of awarding corporate gifts to your employees and do so on a regular basis. The good thing about these gifts is that they aren’t that expensive especially if they are purchased in bulk. These gifts may come in the form of branded t-shirts, branded pens, branded umbrellas and so on.
You can also allow them to have a casual wear day where they’ll be allowed to wear their t-shirts to work. Just make sure you are designing high-quality t-shirts and umbrellas that will encourage them to wear them even if they aren’t at work. This will end up publicizing your brand for absolutely free.
Ask for Honest Opinions About the Existing Branding Strategies
Some employers go wrong by always letting the experts do the branding. What they fail to understand is that there might be that one employee who can offer the right insight that will end up being a game changer. And that’s exactly why you need to get everyone on board.
Even better, you can turn it into a competition of sorts where you give your employers a task and ask for their honest opinions about how they feel. If they can’t do this openly, then feel free to try this practice anonymously. Though as an employer you are supposed to create an environment where employers aren’t afraid to voice their feelings.
Last but not least, you’ll have to teach your employees about the importance of branding if you haven’t already. Leveraging simply means using influencers such as celebrities, journalists, authoritative blogs, and industry leaders. Once you’ve shown your employees how to leverage these groups of influencers, you can allow them to go out and get the word out there.
There is only so much you can do on your own which is without a doubt a limiting factor. But when you have your employees combining forces and leveraging, then your brand awareness will grow exponentially. You might be surprised that some of your employees know these influences on a first name basis. Don’t shy away from using this to your advantage.
When it comes to building your personal brands at work, you and your workers are always supposed to be on the same page, always. As the dictum says, two or more heads are better than one. Therefore, making them feel like they are a part of the company or business wouldn’t be such a bad place.
Feel free to do one better by involving them in the branding process. Who knows? You might end up utilizing a very brilliant idea from one of your employees and end up changing the game for absolutely free. Then once you and your team are on board, go ahead and try all the above-mentioned methods and you (as well as your business) will be on the right track.