Websites can be simple or complicated, and it is your choice as to which you opt for.
However, no matter how much information and how many pages are on a website; if it doesn’t have the basic information that your customers are looking for, or that information is hard to find underneath all the impressive images and fonts, they will go elsewhere. That’s why it can often be much better to have a more simple website; here are some more reasons why this might be the best design idea for you.
Less Need To Update
Fashion is a prime example of how styles and trends change as time goes by; what was fashionable in the 1990s is not what is fashionable today. Trends, of course, do go by in cycles, but it takes many years for this to happen.
Your website is the same. If you make it complicated and follow whatever online trends are currently around, within a short period of time – possibly even just a few months – your website will look outdated. In order to have a timeless website that needs much less work doing to it and much less updating, keep it simple. Don’t try to follow all the trends at once. Of course, there will be times when it is necessary to update your website, so ensure that you use a helpful hosting service such as Krystal so that it can be done with little disruption.
Easier For The User
A website that is complicated and has a busy design and that involves lots of different menus is not something that is easy for the user to deal with. It will look extremely impressive at first glance, but the more someone tries to use it, the less luck they will have. Time is precious, and everyone is in a hurry in today’s world, so they will quickly give up on your site and go to the next one to find the answers they are looking for.
A simple, easy to read and easy to navigate website will make the user experience a much better one. The visitor will spend more time on your site, which is good for your Google rankings, and they are more likely to want to buy from you if your website gives them the information they need quickly and efficiently.
It Will Load Faster
A website with lots of images and animations will take much longer to load than something with fewer images will. This will, of course, depend on the equipment and Wi-Fi speed that the user has, but this is something to bear in mind. If you can make your website simple, even those with poor reception will be able to view it easily. This opens up your market in a way that you might not even have considered before.
The quicker your site loads, the happier and less frustrated your customers will be. Happy customers are more likely to buy in the first place, but they are also keener to return, and they will tell their friends and family about the great site that they found. This is free advertising and is crucial to any business.