Top Ten Digital Marketing Trends In 2019

Top Ten Digital Marketing Trends In 2019

The new digital marketing trends evolve every year and they are equipped with the enhanced techniques that are necessary for businesses to stay ahead of competitors in the market.

This article covers the ten best digital marketing trends in 2019 that will help you to stay updated and improve your marketing strategy to achieve the desired result.

Artificial Intelligence (AI)

This year, AI is being used mainly for improving customer service, advertising, and content marketing. Most of the businesses have deployed AI to enhance user experience and support. AI also has a lot of potential to suggest improvements in existing products and services, identifying trends that grab customer’s attention and presenting the required data in a convenient format.

Voice Search

There are a lot of visitors who prefer to use voice search to find about the top brands. So we should think what our target audience can use in voice queries/ long-tail keywords while asking a question. For example, a customer can use voice search to easily find information about price and other product details which otherwise is tedious by written queries. Voice engine optimization is an important digital marketing trend in this year.


Chatbots are the automated means of a smarter chat and provide very useful assistance to users. Chatbots have evolved as a major tool of communication in customer service offering real-time assistance to users. The functionality of chatbots has extended to lead qualification, shopping assistance, and website browsing guidance thereby facilitating customers to easily proceed towards product purchase.

Omnichannel Marketing

Omnichannel is a modified form of multichannel marketing strategy and is more universal. This strategy involves the creation of steady touchpoints on all the channels used by customers. Social media and email are the most commonly used marketing channels. Besides these, channels like live chat, podcasts, SMS, and smartphone apps are also useful to strengthen your existing marketing strategy. Omnichannel is especially important for e-commerce and consumer-facing businesses.

Browser Push Notifications

Browsers push notifications are important to manage the leads more efficiently and interact with the audience in a better way. These notifications are helpful in retaining customers and improving conversion rates. Most of the e-commerce companies use browsers push notifications to retarget those buyers who discarded their shopping carts and pursue them to go ahead with the order.

Accelerated Mobile Pages (AMP)

Almost half of the world’s search traffic comes from smartphones. If a website does not load quickly, its bounce rate increases that has a negative impact on ranking in Google search results. AMP pages load in less than a second minimizing the bounce rate. At present, there are billions of AMP pages on the web.

Progressive Web Apps (PWAs)

PWAs are intermediate between a native app and a usual responsive website. They load much faster than an average mobile site which enhances SEO visibility. For example, Flipkart gets more than 50% of its mobile internet purchases from rural areas with inadequate internet service where people find hard to use their mobile app. Flipkart got more than 50% of visitors who had uninstalled their app to come back via PWA.

Video Marketing

Video marketing is an effective way to get more internet traffic. The types of marketing videos businesses should make this year include product walkthroughs, event videos, customer testimonials, company culture videos, how-to videos, etc. It helps businesses to establish their brand name in the market.

Engagement-Based Email Marketing

The digital marketing professionals need to analyze the behaviour of their leads in order to send right email to the right segment. Plain text emails are being preferred in place of HTML mails which minimizes the possibility of spam and improves the engagement rate of users.

Data enrichment

Data enrichment is useful to get correct details about the leads, fill missing data, and it also eliminates any wrong information. It is very useful in managing large volumes of complex data. There are various data enrichment tools available for creating useful insights.

Posted by Paru Saxena

Paru Saxena
Paru Saxena, Sales head at TechIngenious – A Mobile app development company . Writing is my passion and I am writing from the past 5 years. I have a proven track of record in sales & business development with leading organizations. Author LinkedIn profile:

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