6 SEO Techniques to Boost Organic Traffic for Your Business

6 SEO Techniques to Boost Organic Traffic for Your Business

If people tell you that getting organic traffic is easy and it all comes down to the quantity of the content alone, do not listen to them.

There is no remedy or magic potion that will help boost your numbers in the blink of an eye. While boosting up organic traffic may demand countless hours of non-stop hard work from you, it is also easily the best investment you can make.
Back in the days when Google AdWords was the Beyoncé of the online kingdom, you would feel the instant gratification of receiving quick traffic but that was momentary and short lived. You would get a traffic stream one day and be sitting empty handed the next. The point of driving in organic traffic is to get a long lasting hold on it, which means that your content should remain relevant no matter how many weeks or months have passed.
When you talk to people about the various ways that can help boost the organic traffic to your website, there will be many ways; some should be avoided at all costs. Here are the 6 most effective techniques to boost organic traffic for the business;

Quality is not Secondary — Publish the Best Content You Possibly Can

There is always a proper way to carry things out and you won’t get anywhere if you do not put your heart and soul into it. If you publish something just because you feel like the more you post the better it is for your website, you won’t really achieve anything. You’ll only end up wasting your time, effort and money.
The website is the first impression your customer will get of you and your business. Since your customers do not lack the variety in the options they can choose from, you may end up losing them if the initial impression is not up to the mark.
Just like how your products and their quality reflect the quality of your business, the content you publish fulfills the same purpose. So it is not unreasonable to put in more effort into what you are publishing.
Good content drives organic traffic in on its own. Search engines do the work for the people by identifying the best content and keeping it on the top and every time someone searches for something similar, it pops up and keeps boosting up traffic.
Ponder about what you want to write and how engaging you want it to be. Check the target audience and use relevant and attractive ways of keeping the audience interested.

Play the Same Game but with Your Own Rules

People tend to play it safe and use the same tactics that they are told will work. Though this might be true, but if one tactic works for you, it will also work for a million other people. Companies now use the same keywords and phrases that they know will cash in big traffic but what they forget is that the same phrases tend to be highly competitive.
The competition can be so fierce that you might struggle to even be seen for a long time. So instead of inserting the same key phrases, search using Google tools for some long-tail keywords. For example, if you own an “SEO agency” then instead of mentioning that in the key phrase, try specifying it like “SEO agency in Arkansas”. It’s all about how specific you get here.
Don’t worry about how long your keyword is getting. If you want to target an even more specific audience, try incorporating that into the phrase like “SEO agency for organizations in Arkansas” and that will get you more organic traffic not to mention the well-deserved top rank.
Long-tail keywords might seem tedious but they resemble the words an actual user or customer may use to form a question on the search engine.

Be Consistent

There is no right time to publish content on your webpage. It must be constantly updated to satisfy the customers.
In the initial days when you are just starting out, pick days on which you will be free to write and publish content. Try posting your content at least once a week. Writing is very tricky and you cannot force a good piece out of you so the days you feel inspiration coming and words flowing out of your mind like honey, try to finish more than one blog and post them on different days of the week.
Search engines go for websites that update their content frequently but users love that more than the search engines do. Once you have customers who like what you put out on your website, they will probably come back for it over and over again.
Not only does frequent posting brings more organic traffic but it also shows your customers and readers that you are quite serious and willing to put in the effort it takes to provide something good out there for them.

Steer Clear of the Google Penalty

Google has always been pretty straight forward with its rules of Do’s and Don’ts’ and SEO’s that like to test if they can get away with anything or not never really end up making it that far. Your organic traffic boost should always be done ethically and according to the rules laid down by Google or you will face their penalty.
In order to avoid the penalty,

  • Do not build substandard links
  • Do not pay for inbound links
  • Never include a keyword that is an exact copy of the page it is being linked to i.e. Exact match anchor text
  • Do not publish plagiarized content. That is the quickest way to get penalized

As mentioned before, building organic traffic is hard work and anything that promises a quicker way is a one-way ticket to a penalty. Accept and embrace the daily grind that comes with creating the best content. It will boost your organic traffic more than any short cut would.

Social Media Is a Marketing Platform

Social media has been around for more than two decades but was used mostly for entertainment purposes. The marketing agencies have made it quite interesting by turning it into a marketing platform.
Companies now co-market by teaming up with brands and promote each other’s products for more organic reach. This allows you to reach a large number of audiences and drive them back to your lead links with social media engagement.
You could also try community hijacking. It may sound a weird term, but it involves finding communities or platforms online and promoting each other’s products, websites and blogs for a mutual benefit. It allows you to build a relationship with them and promote your content or work through them. There are many online platforms that allow you to this like Product Hunt and Lookbook.

Be Ranked in The Feature Snippet

You may have noticed that every time you search for something, a small box appears above other website links, this is known as the feature snippet. It does not appear always but mostly on question based searches and tends to answer the very question in a few lines for the researcher’s ease.
If your website is featured in the snippet, your organic traffic will be increased tenfold. In order to rank in the snippet, your content has to be precise so it answers the question asked. Place your keywords carefully and it just might happen for you too.
Another way to rank high is through PPC advertising. Through Google Adwords, you can display your ads in the sponsored section of the search engines. The viewers might click through the ad and land to your webpage, increasing organic traffic. PPC Providers help you to actively test your website variables to generate traffic through advertising.
Hard work and continuous research will get you the best results. Nothing will be offered to you on a platter and no glory will last. You have to give it your 100% for every piece that you write to make it to the top.

Posted by Sohail R. Rupani

Sohail R. Rupani
Sohail Rupani is a senior SEO strategist at PNC Digital, a digital marketing agency based in Orlando. He specializes in SEO and SEM techniques. He is passionate about technology and loves to analyze the tech industry in his spare time and stay in touch with the latest happenings. He also writes technical articles about SEO and digital marketing. Follow @sohailrupani for more updates.

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