Top 5 Reasons Why Most Mobile Apps Fail
Have you ever looked forward to using a mobile app, downloaded it, and ended up deleting right after you’ve opened it?
Seems like a familiar pattern to me. The shortest time an app remained on my mobile phone was a minute – a minute I wasted and could never get back, all because of the app’s inability to give me what I was looking for in the first place.
Sadly, this is the trend in mobile app development. There are roughly 4.6 billion mobile app users in the entire world, and only 20% of these users persistently use the apps that they’ve downloaded on their phone for months, the other apps are just left there to eat up phone storage space. For a mobile app developer, this is shamefully unacceptable! Here are the top 5 reasons of why mobile apps don’t perpetually stay on a user’s phone and just instantly fail the moment they’re opened.
1. Not Doing Ample Planning and Research
This should be the basic foundation of mobile app developers or any business for that matter. There are a couple of factors you need to look into before materializing everything such as the kind of business you’re running, your target audience, time, resources, and budget. Once you have all the things you need, make sure you know what the purpose of the app is, a market investigation, and forecasted app revenue. Planning down to the last detail will go a long way!
2. Not Enough Testing and Marketing
Test your app twice, thrice, or a gazillion times until you can’t find a single infinitesimal flaw! Most of the mobile apps circulating in the online world fail because they weren’t extensively tested. Try focusing on these four factors when testing: efficiency, usability, security, and appropriateness. But don’t just stop there, you’re still halfway through! You have to let the world know about your app. Rome wasn’t built in a day, you know. So choose the best marketing platforms!
3. Not User-Friendly Enough
You have to keep in mind that not all users are the sharpest tools in the shed. A small percentage isn’t even very tech-savvy, to say the least. Make sure you give them a good user experience by keeping things simple. Always remember: Less is more.
4. Not Continually Updating and Getting Feedback
Even Mark Zuckerberg had to continually upgrade Facebook (which makes it the leading online app). Try to listen to the users’ evaluation by providing quick star rating and review forms, and update accordingly. Some users really exert extra effort in writing online reviews and you want all positive reviews about your app. In case you don’t know, around 90% of end users read online reviews first before actually purchasing or downloading an app.
5. Not Keeping Up with the Trend
You think you’ve got the most rad and ultramodern mobile app idea out there? Well, think again, my friend. Thousands of businesses and mobile app developers are probably thinking the same thing, if not, even better than yours! The concept, ‘mind your own business’, can only be applied in your personal affairs; in a dog-eat-dog industry, you should be minding other’s businesses. See what your competitors are up to and make your app more souped-up.
Posted by Anthony Blair
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