The Unique Benefits of Geolocation for Your Mobile App

The Unique Benefits of Geolocation for Your Mobile App

Mobile technology is growing more and more with each passing day and as such we watching a new feature being added in mobile apps.

The Geo-Location is one such innovation which helps in identifying the exact position of gadgets like, tablet, radars, smartphone, laptop etc. It is much similar to Global Positioning System (GPS) in some ways; however, there is a distinction. It uses the cell site triangulation unlike GPS to identify the area.

A number of applications use geo-location. In fact, it is the backbone of several organizations. One of the ideal illustrations that one can put forward for this situation is taxi based applications, for example, Uber or Ola.

Let's discover reasons as for why geo-location turns into a fundamental component in your mobile application:

1. The Taxi and Cab Industry

Having a location based app comes with abundant benefits. Geo-location plays a crucial role in taxi and cab industry. If a person needs to book a cab, he utilizes the geo-location services even if he is aware of the area. Your pickup and drop location is determined through geolocation. The fare created for the trip is also based on geo-location. Today, taking rides in taxicabs and booking them online has turned out to be significantly more simplified than before.

2. The Augmented Reality Games and their Popularity

It is astonishing to take note of that geo-location has greatly affected the augmented reality games. This pattern became a trend in 2016. To support the statement, one of the best examples is Pokémon Go. The geo-location based game turned into an enormous hit and was downloaded by a large number of individuals all around the globe.

3. Online Order and Delivery of Food Items

Today, we all utilize Smartphones or different gadgets to put orders for online food or goods. There are various food or goods delivery applications where an individual can track the status of their item and know how far it has reached.

You can find out the exact location of your item with the assistance of Geolocation. The websites or app that charge shipping charges for their item is also calculated with the help of distance traveled. In addition, geolocation is additionally useful in tracking nearby hotels or restaurants.

4. Tracking of Products Brought by means of E-commerce Site

Geolocation is again extremely helpful in vehicle tracking and the location of your things, which you have bought from any online business site. You can get familiar with when your item is getting dispatched and when you would be receiving it. Here likewise if there are any transportation charges, then it is done with the help of geolocation only.

5. Advantages of Having Geolocation for offline business

In case you thought that geolocation is a win-win situation just for online business or web based business locales, at that point you may need to reconsider. Yes, even the offline entrepreneurs can expand their advantages through the location based applications. It assists the retail and mCommerce industry with tracking the area of their clients and offer better and improved administrations.

6. Venue Recommendation and Navigation Tool

Geolocation applications can likewise recommend diverse venues to the clients relying upon the place they want to go. It likewise gives them the reviews of those spots. Also, these applications help the users in traveling by telling or assisting them the right path to choose while on the roads.

Mobile Geolocation

7. Tracks Sporting Activities

When it comes to the healthcare industry, geolocation apps prove out to be extremely useful. They can be used to track the sporting activities, for example, swimming, cycling and running etc. The users are getting aware of this fact and have begun valuing it.These are the few ways in which geolocation can help business owners in improving their businesses. Astime goes by, there are sure to be many other benefits in having an app that is geo-locational.


The Geo-Location Apps are more than convenient and valuable and it has also been watched that their importance has expanded throughout the years. It is totally in light of the current and propelled technology, offering its services to different businesses. The business owners have been able to connect with their clients successfully through its features. However, in the meantime, you have to guarantee client security too.

Posted by Jennifer Ravon

Jennifer Ravon
Jennifer Ravon is a young, energetic and quality oriented Digital Marketing professional at Seasia Infotech and is known for her immense knowledge for marketing strategies. She often writes about mobile development, technology, and business-related topics.

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