The Importance of Business Website Optimization

The Importance of Business Website Optimization

In this competitive era, how will you make your business stand out?

Through marketing, promotion, and optimization, right. Do you know website optimization plays an important role in driving long-term business goals?

A website with a clean interface and good conversion rate is a well-optimized site. It'll not only help to improve the performance but also drive more traffic to your website.

Your business website should be optimized in such a way that it features in the top ranking pages of Google. Once the ranking improves, it'll help you to reach your target audience easily. Website optimization makes a huge difference in your sales and conversion rate too.

Why is it Important to Optimize a Business Website?

Optimization is important for SEO. Search engines have their own algorithm in ranking. If your business website is optimized, search engines will be able to better index your web pages and help improve ranking.

Keywords and content also help in ranking. For each web page, you can choose different targeted keywords. Keywords also let users find content easily. If the reach of the website is good, it will surely improve the traffic.

Optimization also requires the use of good meta descriptions and tags. If you use these in a proper way, then it'll help to improve the click-through rate of your business website. Optimization is important for any business website, be it small or big. The idea is to make your mark in the web world standing apart from other websites.

Effective Ways to Optimize Your Business Website

Increase Your Page Speed and Improve The User Interface

Even a two-second delay of page loading can affect your conversion rate. You cannot engage your users with slow page speed. In fact, that'll be a turn-off for website optimization. Increase your page speed by improving server response, optimizing images and reducing redirects.

The user interface also plays an important part in optimization. If your website interface is user-friendly, it'll attract more people. The content should be readable and the navigation should be simple. User-friendly navigation can increase conversion rate by up to 7%. So, pay heed to both these factors while optimizing your site.

Mobile friendly and Responsive Web

Make Your Website Mobile-friendly and Responsive

Optimize your website for mobile devices to increase the conversion rate and to drive more traffic. Most people use mobile for browsing today, so having a mobile-friendly website is good for your business too. Look out for signs of low-quality web hosting and switch to a reliable web host, redesign your website for mobile optimization and enable accelerated mobile pages.

Pay special heed to the responsive design of your site. A responsive design increases conversion rate by up to 20%. WordPress offers special themes with mobile optimization and responsive designs as well. Choose a theme with added widgets to optimize your business website.

increase the conversion rate of a website.

Use On-page SEO Optimization

You can also use on-page SEO optimization for your web pages to rank better in search results. Use different elements for optimization. Meta descriptions, targeted keywords, web page URL and headings play an important part in on-page SEO optimization. Also, focus on the title of the page. This'll help to increase the search visibility of the website.

Avoid Too Many Social Share Buttons and Captcha

Too much of anything is bad. There are so many social media platforms today. But, having all the social media buttons on your website can create some problem. If you have too many share buttons then it can reduce the click-through-rate of the website. Thus, stick to the main social share options for your product pages.

A business website normally uses a Captcha option for visitors; this can also affect your optimization to an extent. Turn off the Captcha option when it is not required as it will help

Focus on the Content of the Site

Nothing works without good content. Content optimization is important for website optimization. In fact, great content with targeted keywords helps to increase traffic and improves the conversion rate of the website.

Even search engines prefer websites with original content. Your focus should be on providing valuable information to your users so that it helps in user engagement too. Avoid irrelevant and redundant content on site. For a business website, the focus should be on specific content.

Add Videos on Homepage and Testimonials

People prefer watching a video rather than reading today and that's the reason explainer videos have become so popular. Video optimization is a trend that is effective for SEO. It's a good idea to add a video on your homepage or business website.

This can help to increase the conversion rate by 50%. A video on your homepage will get you more traffic and increase user engagement on your site. Also, add video testimonials as customer feedback. Video optimization is much better than any other tool as it helps to give your website a great exposure.

Add FAQs and Customer Reviews

It's important to add FAQ and customer reviews to your website. Frequently asked questions section informs your customers about the products and services you offer. It gives them in-depth information about things that are on offer including pricing policy.

Customer reviews help to increase sales of your products. If a particular customer, reviews your product with five stars, that'll add to the credibility of your product. Add a customer review widget to your business website to increase participation and optimization.

Use Live Chat Feature With Short Landing Page

Live chat feature can increase the conversion rate by up to 30% if used correctly. It's the best way to optimize your business website. Use live chat feature with automated chat greetings, post chat surveys and tracking the audience preference.

Live chat feature also helps to engage users and increase traffic to your website which is great for SEO. Also, optimize the landing pages of your website and ensure that it is short to boosts traffic. You can increase the sign-ups on your business page by up to 13% by keeping the landing pages short and compressed.

AB test on website

Use A/B Test of Your Website

A/B testing is a part of redesigning tool to optimize your website. Change the page elements or control version of the site with this test. If you are doing it in a technical way then test your website in a gradual or radical way.

Is A/B required for complete optimization? Well, if you think that your website is outdated or your site has limited traffic then it is important to opt for this test. A/B test is effective to increase the conversion rate of your website if done right.


Website optimization is important for both small and big business organizations. It’s a way of providing people with enhanced experience. Your long-term goal is to get more customers and traffic to your site. By focusing on content, keywords and design, you can get traffic and increase conversion rate.

A great website stands out in this competitive web world. Optimization only makes things better. Make a checklist if you need to redesign your website for optimization. If your website is new, then follow the above steps to optimize your business website.

Is your business website optimized? If not, then work on it to optimize it.

Posted by Sudhir Brushan

Sudhir Brushan
Sudhir Bhushan is a Tech & Social enthusiast. He is also a Web Entrepreneur by Profession and loves to write about latest trends in Social Media & SEO. You may also follow him on Twitter | Facebook | G+

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