Amongst the highest business priorities, lies the mobile app development strategy, due to its increased significance in the modern world of digitization.
Bringing a commercial and fully functional mobile application to the market is a whole different ball game, which takes in a lot of research and strategic planning. While plunging into the river of mobile app development, there is a long list of questions that one must consider. In this blogpost, we have listed down 10 most common questions concerning mobile app development that one may think of. We believe that answering the following question would help you understanding the mobile app development process in a better way, while enabling you to choose a better mobile app development strategy for your business.
Question # 1 – Is having a mobile app is a must for business? Is a website not sufficient for my business?
The answer to this is simple. Having a mobile app or not totally depends your business nature, its requirement, objectives and target audience. For example, if your objective is only to reach the mass audience with user-friendly content, then having a website would be enough. However, users tend to become frustrated too quickly if they encounter any performance or page loading issues when it comes to website. On contrary, having a mobile application allows to provide an exceptionally efficiency and handy experience to your customers which keep them in constant connection with the brand and engage them in the long run.
Question # 2 – What methods are available for App Idea Validation?
To validate the idea of your mobile app, there are three main methods available.
- Proof of Concept/Feasibility Test: This approach allows you to check if your idea of mobile application is feasible or not for development. It is one of the quickest and the most accurate method available to validate your app concept and its targeted audience.
- Prototyping: This approach actually allows to see how your mobile app will be functioning in real. It is basically a type of user research it provides strategic direction to your product while offering an introductory visualization of the app’s working in the market.
- Minimum Variable Product (MVP): This method helps identifying the core functionalities and value proposition of your mobile app. It may also help your development team to learn about the responsiveness and user experience of your app.
Question # 3 - How Can I Generate Money with My App?
In order to generate money from your app, you need to have the right monetization model. Having the right model of monetization is also for the overall success of your mobile application, as it tends to impact the overall user experience as well. However, choosing the right monetization model is subjected to a number of factors, and it has to be fully established before the official launch of your app. Some examples of the monetization models include Pay-per-Load, Advertising based, Subscription-based, Freemium and In-App Purchases.
Question # 4 - Should I Choose Web App, Native App, or Hybrid App?
This decision is also dependent on the overall goals and type of your business. It is a very powerful decision and it can make or break your whole mobile app development strategy. Choosing among the Native, Web or Hybrid app require you to first finalized about the platforms, level of responsiveness and delivery of user experience. However, one should remember that they are not the easy to develop and requires sufficient amount of budget and expertise for development. Hence, it is recommended to choose the development after completely analyzing the business goals.
Question # 5 - Is Outsourcing A Better Option for Mobile App Development?
The main objective of outsourcing mobile app development is to take advantage of the experience and expertise from a service provider, if you lack it internally; or you want to cope up with the latest trends, technology and flexibility, being a new adopter. Other reason for outsourcing may be that your internal development team already has so much on its plate, or outsourcing comes up as a better option in terms of time and money. So, we recommend to first undertake a cost and benefit analysis for outsourcing and internal development and then decide.
Question # 6 - What Does It Mean by Agile Development in Mobile App Development?
Developing a mobile app requires high flexibility and adaptability levels, which are not possible with a linear approach, and hence Agile approach becomes a must. Agile approach is iterative in nature, where features and requirement are approved, developed and adjusted before the completion of the project.
Question # 7 - What Should I Try to find in A Development Team?
When evaluating a development team for your mobile app development project, you should deeply analyze their portfolio, as this will help you learn about their skills, area of expertise and specialization and capabilities. You must also look into the past projects that they have completed, as this will give you an idea about the work they are capable of doing.
Question # 8 - Which One Is Better, Manual or Automated Testing?
Manual testing is a less-expensive option in short run and it provides you with visual result and feedback. It is ideal for ad-hoc and explanatory testing. However, automated testing offers speed, efficiency, improved visibility and reusability for your app’s performance. It is preferred for long-run, due to recurrent execution.
Question # 9 - How Can I Maintain My Mobile App After Launch?
After the launch, you need to focus on feature addition, bug-fixing, update release and maintaining the overall functionality, user experience and performance of the app. You need to appoint strong, relevant and reliable monitoring analytics that ensure timely identification of the improvement areas.
Question # 10 - How Much Does It Cost to Develop an App?
Estimating the total mobile development cost requires multiple factor ranging from the project size to complexity and expertise required. On average the rate of $50lhour is charged and the basic application development cost about $25,000 to $70,000.