If you want your business to be successful, you need to start getting more active online, and you should start with your website. If you do not yet have a website for your company or business, you need to set one up as soon as possible.
It does not matter if most of your demand is local because a website is not just about people finding you. It is about them having more access to your company and a different way to connect. It is particularly important now because many people do most of their business and shopping online. If you are starting from scratch, here is how to begin.
Step 1: Use A Website Builder
A website builder is an online resource you can use to create your company site. You can fill it with all the information that your customers need. At first, your site will look like many others that you have seen online. This is because all websites start off with the same basic formula. Then, little tweaks make them look unique to viewers. You will need all the basics such as a main page, an about page and a categories bar. After this, you can choose a colour and style that suits your business. You can hire a website design company to do this task for you. You may find better success because your website will look professionally built.
Step 2: Add Some Colour And Video
You want your website to be as colourful and dynamic as possible. Remember, you need your viewers to stick around after they first click on the site. Try to add some pictures and even a couple videos on each page. If you like, you can have a video on the main page, introducing potential customers to your business and your team.
Step 3: Easy Navigation
To make your site easy to navigate, you should insert links into different articles. They can lead to another part of your site or somewhere else on the internet. You can do this to direct viewers where you want them to go. For instance, if you are talking about a new product your company is releasing, on an article, you may then want to direct them to the shop page.
Step 4: Pay By Click Marketing
You may find at first that even though your website looks attractive, you are not getting a big amount of views. This is because the online world is very competitive, and it might be difficult for customers to find your site. You can improve this by using a marketing scheme such as pay by click, offered by companies such as Megaphone Marketing. Pay by click marketing means your company site appears higher up on a search engine results page. The best part is the cost you pay will depend on how successful the scheme is.
Step 5: Adding A Blog
Finally, you may want to create a blog as well as a site and link it together. That way you can limit how much information you need on your site keeping it clean and clear. If there is any more information customers will want or need they will be able to find it on your blog.