It's no secret that there are plenty of ways to market a business. One of the most chosen ones is to use the World Wide Web. It offers businesses the opportunity to trade on a global scale while keeping costs down.
E-commerce and mobile commerce are billion dollar markets, and they grow each year. As you can imagine, it makes sense for even small businesses to have an online presence. Many firms that take advantage of the Web use online social media for marketing purposes. But, can you rely on social media to help grow your business?
In short, the answer is yes! If you want the longer, more detailed response, let me explain:
Social media gets used by millions
Traditional forms of marketing like newspapers ads are seldom effective in targeting people. Why? Because you have no idea who reads those ads. Plus, you don't know if your customers buy from you because they saw those ads!
Social media is far superior to conventional forms of marketing. You can target specific niche audiences for a start. And, it's quite straightforward to get started.
You'll see instant results
When you use traditional marketing methods, results can be both hard to track and slow to measure. But, what happens if you use social media for your marketing campaigns?
Well, one thing you will notice is that results are instant! You can often get real-time data so you can start measuring the effectiveness of your campaigns.
Digital marketing agencies report demand is always high
Sometimes it can make life easier to get a digital marketer to handle your social media marketing. Let's face it; we are all busy people and could do without adding extra tasks into our days.
There is one interesting statistic that I hear a lot about from marketing agencies. They state that demand is always high for social media marketing! If businesses didn't think social media could help them grow, demand would be low.
I know what you're thinking: digital marketing agencies are only for large corporations. You know the types; the ones with billion-dollar budgets! But, even startups and the self-employed use them for social media marketing.
In particular, there are Twitter marketing agencies that help small business owners. Believe it or not, some company bosses still don't "get" Twitter as a platform! But, they soon understand when they learn how their revenue increases because of it.
There is no decline in social media use
Do a quick Google search and you'll discover social media use is on the up.
More people sign up for services like Facebook and Twitter to connect with friends and family. Even in developing nations, social media use is increasing each year.
Customer acquisition is easy on social media
Last, but not least, one of the primary reasons to rely on social media is customer acquisition. You have a targeted pool of people when you use social media for your marketing.
All you have to do is aim your campaigns at relevant users, and you'll enjoy high conversion rates!