The best way to get constant traffic to your blog is to write SEO-friendly content that will also appeal to your audience. Succeeding in your online venture means you need to go beyond just writing content.
There are two major goals that your content needs to accomplish – first, capture the attention of your audience, and second, cater to a specific problem.
But what do you need to do to accomplish these goals? How are you supposed to write content that not only ranks well in search engines but also convinces your audience? Well, that's why we are here today.
Copywriting is the art of writing content that persuades the users into subscribing to your newsletter, buying your services or products or taking some other action on your site. A copywriter is a skilled expert who can write content for a variety of purposes including user engagement, promotions, copy for advertisements and so much more.
However, the ever-changing world of SEO has made it quite mandatory for copywriters to keep pace with the changing content trends and enhance their skills along, and develop content that is search engine optimized, persuasive, and interesting to read.
Your content needs to fulfill your users' ever-growing thirst for quality information on the internet while driving constant traffic to your website.
Let's see what is it that you need to write SEO-friendly content.
1. Keyword Frequency
Keyword Frequency typically means the number of times a keyword appears on the page.
As an example, if the targeted keyword for your web page is “best SEO services,”, the number of times it appears in the content would the keyword frequency. But how many times should the phrase appear in your content? Well, keyword frequency depends on the ratio of your keyword to other words in the content. Keyword density and keyword frequency are not as potent as they used to be anymore. When writing content, avoid making on-page optimization mistakes such as header tag stuffing, excessive keyword, and keyword stuffing. However, keyword density is still considered to be the important contributing factor to a certain extent. In fact, it is one of the top 200 ranking factors which indeed makes it quite important.
2. Post Meta Description
If you have built a WordPress powered website, you'd be aware of all the SEO related plugins that enable you to add meta descriptions to your posts. Meta descriptions play a crucial role in the ranking your website well in the search engines. Meta descriptions basically work as sales copy for your website and represent the blog post in the search engine. Meta description is typically of 156 characters, you need to write a persuasive description which includes your targeted keyword.
3. Anchor Text and Interlinking
Interlinking within your blog posts lets users know about other related posts on your blog that might interest them. This also allows search engines to re-crawl your previous posted blog and rank them accordingly. Use anchor text technique to interlink your posts. In a nutshell, you get an option to put in link and title when you interlink your blog posts. SEO Smart Links is a great plugin to automatically interlink your posts. This also contributes to reduced bounce rate and better posts linking.
Your content may be extremely interesting and informative, but if you cannot get the required attention from the audience through your headline, it's worthless. A study shows that a majority of copywriters and bloggers invest 55% of their total time on content marketing – developing content, content sharing on social media, users feedback, monitoring etc. But how much time do you actually invest on writing the most appealing and appropriate headline?
The headline is the entry point for your content. A user would land on your site only after finding your title attractive. Thus, it's got to be good. As a matter of fact, whether you rank on #1 or #9, if your headline isn't attractive enough, users won't click it. Follow the rule of the thumb which says invest time on writing a perfect headline before moving on to writing the actual content.
5. Title Tags
Title tags are yet another important factor that contributes to the higher ranking of your website in the search engines. The title tag is an HTML tag just like Meta description or in other words, it is the title that appears in the Google SERP with a brief Meta description below it. The title tag must be an apt and brief description of your blog post. A title tag should be of 50-60 characters as allowed by the Google and make sure you write these titles attractive enough to capture the attention of the web users.
6. Image Alt Attribute
Images are certainly an important part of any website. However, search engines like Google are unable to read images, they can rather read the text and thus, it is necessary for you to provide alternative text for your images for search engines to understand what your image is about and rank it accordingly. Make sure you use proper image names and don't make the mistake of using images with their default names like image19.png.
As an instance, you take a screenshot of Adwords dashboard, and saving it with a name “Adwords”, Google won't rank it. Instead, use Adwords_dashboard to target it and allow search engines to target it as well.
Search engine optimization is an ever-changing concept that often leave websites bewildered with new updates every so often. However, following the basics of writing an SEO-friendly content can help the rank of your website intact.