How To Use Technical SEO To Increase Profits
We hear the term “technical SEO” thrown around a lot these days.
What is Technical SEO
However, it is of utmost importance to understand what is technical SEO and how it can be used to add to increase your bottom line.
Technical SEO involves optimizing your site through technical means, as opposed to on-page optimization of factors like keywords. This is essentially the process of optimizing the crawling, indexing, and rendering phase of your website which makes it easier for search engines to “crawl” or examine your site and therefore encouraging them to rank your site more highly on SERPs (search engine results pages).
Technical SEO implements strategies to ensure high rankings for your website in terms of search engine results. Imagine having the perfect content, but still being ranked on the second or third page of Google. SEO ensures that your site is properly optimized and shown on top for relevant keyword searches. Because, as we know, these days if you’re not on the front page of Google, you don’t exist!
Neil Patel, leading SEO expert and co-founder of CrazyEgg defines Technical SEO as:
“Any SEO work that is done aside from the content. Essentially, it’s laying a strong foundation to give your content the best chance it can have to rank for relevant keywords and phrases.”
Let’s take a look at the top technical SEO tips to increase your Google ranking, drive more traffic to your site, and ultimately boost your profits.
Make Your Website Mobile Friendly
If your website isn’t mobile friendly, then you are already behind your competitors. When Google updated its ranking algorithm in 2015, it changed the game forever. The newly implemented algorithm was designed to automatically give preference to websites with mobile friendly and responsive designs.
The new algorithm ushered in the era of mobile compatible websites. People don’t really sit in front of their computers nowadays. We live in a world of smart phones, tablets and wireless devices, and your website needs to be compatible with all of them. Here are a few free tools you can use to check your website’s mobile compatibility:
- Google’s Mobile-Friendly Test
- HubSpot’s Website Grader
- Bing’s Mobile Friendliness Test Tool
If you still haven’t updated your website, you can get help from the professionals. Mobile friendly websites have greater chances of showing up at the top of the search results. This, in turn, will give your business more exposure and eventually more profits.
Decrease the Load Time
If your website is slow in terms of performance and load time, this is something you should address immediately. No one waits for more than a few seconds for content to load these days. The fast-paced modern era demands fast websites which load instantly.
If you want to decrease your load time and increase your profits, here are a few tips:
- Optimize the load time for images on your website.
- Enable browser caching so that regular users don’t have to wait for JS and CSS files every time.
- Enable compression and reduce HTML and CSS files by 50-70%. This will definitely increase site speed significantly.
- Keep your server response time below 200ms. This will give your website an unexpected boost.
- Use CDNs to deliver and distribute your content to different regions and areas. Amazon CloudFlare and CDN.net are great CDN service providers and can significantly improve the performance of the website.
Use Keywords as ALT Text for Images
We don’t yet have the technology to parse images on runtime and see what’s inside of them. This is why your media files should have relevant and appropriate names.
Use the main keywords of your content as the ALT text for the related images. Google uses metadata and media file information to rank your website. Don’t use random names for your attachments and images.
This allows for a more accurate ranking of your website. When your website gets to the top, this will bring in more customers and more profits as well.
Optimize Your XML Sitemap
Sitemaps is one of the essential components which Google uses to rank and index your site. Modern tools allow easy creation of Sitemaps. However, creation isn’t the only necessity of a sitemap. Regular optimization and maintenance are of utmost importance as well.
Remove the blocked pages from your sitemap. They have no business there. If you have any high quality of high traffic pages; prioritize them and bring them on top of the map. Use dynamic XML sitemaps to handle a big Sitemap.
Technical SEO is ever evolving and a vast topic that cannot be easily covered in one article. However, we have mentioned the top tips to ensure utmost optimization and compatibility of your website. Many people believe that SEO is all about keywords. Keywords are a huge part of SEO, but it isn’t everything. A regular technical audit, maintenance, performance optimization, and rectification of compatibility issues is essential to ranking your site and giving your business online visibility.
You should continuously clean and optimize internal links and use an SSL certificate for your site. Apart from that, implement the aforementioned tips to increase your website traffic, viewers and profits. In the modern digital world, well-implement technical SEO translates into more traffic, more clients and better profits.
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