One of the best ways for you to promote your business is by getting onto social media. This is a quick and easy way for you to connect with your target audience on a number of different platforms.
Utilizing social media well also provides an excellent opportunity for you to establish yourself as an organization that has what it takes to thrive in the modern world. Instead of falling behind your industry peers, you should be at the forefront of engaging with technology. Although setting up social media accounts is a good start, it is vital that you don’t stop there. You also need to do everything in your power to ensure your accounts access their full potential.
Invest in your technology
Engaging with your social media accounts should be easy, it should never be an uphill battle. That is why you need to invest in your technology. Failing to do this will make it extremely difficult for you to post regular content, as your devices will be lagging or completely useless. Ideally, you need to purchase a high-quality smartphone that connects to the internet and takes credible pictures. You may want to consider purchasing a tablet, as this will act as the perfect middle ground between a phone and a laptop. Keeping up to date with the latest tech and any other necessary additional devices is a good place to start in terms of managing social media sites. Visit Mobile Mob if you are in need various devices.
Keep a close eye on your competitors
Although it might seem counterproductive to give your industry peers an extra follower, you should be using social media to keep a close eye on your competitors. However, you should do this via a private account. Otherwise, you will be sending mixed messages to your own audience. Once you have set up your private accounts and followed your competition, you will need to check in with their online activity. Try to work out what they are doing well and what they are doing wrong. You need to look out for any posts that have received a lot of positive feedback. You also need to identify any content that has received a lot of bad press. This could be a valuable learning opportunity, so it is important that you pay attention.
Work with social media influencers
The next tip is to work with social media influencers. This is a fantastic way for you to drive a large number of followers towards your company profiles. Instead of waiting for your client base to trickle in one at a time, it is essential that you are building momentum. It's important that your profiles gain traffic and interest, and that people are sharing your most engaging content. Whilst it will cost you to get the right social media influencer on board, in the long term this is a very clever investment to make. However, your plan will only pay off if you select an influencer who is followed by your target audience. Be aware of any influencers with questionable reputations, as this could undermine other aspects of your company branding.
Establish links with good news stories
If you are unwilling to spend money on a social media influencer, don’t worry. There are other ways for you to draw in multiple followers in a matter of moments. One effective option is to establish links with good news stories. The first step is to look out for good news stories that are somewhat related to your business. It might be that they have taken place in your local area. Or, it could be that there is some kind of link to the products you provide. The next step is to carry out extensive research to make sure the story in question is authentic and unproblematic. The final step is to connect your company to this positive buzz. For example, if a group of local teens are trying to renovate an abandoned green space, you could offer to donate a park bench or a swing set. Then, you will be able to share this good news via your social media. Not only will this impress your existing followers, but you are also likely to impress all of the people who were paying attention to the original story. It really is a win-win situation!
Get your staff members involved
Another excellent tip is to get your staff members involved. This is an especially clever move if you are struggling to handle the burden alone. Why force yourself to constantly come up with engaging content, when you could be getting great ideas from your employees? If you really trust your workers, you could even give them a chance to take over your company accounts for the day. Of course, you will still need to give final approval for all of their posts, but this could be an excellent way for you to inject some excitement into your online presence. It will also give your followers something to different to look at, as they will have access to a wide range of content. Alternatively, if you would prefer to just have one person monitoring your social media, you could still organize regular team meetings. This will give all of your workers the chance to put in their two cents about what content they would like to see.
Give your audience an incentive to follow you
Finally, you will need to give your audience an incentive to follow you. If your company budget allows, why not put together an annual prize for your followers to win? Or, you could hand out discount codes to your loyal subscribers. If you have your own online store, another option is to hold flash sales that your followers have early access to. The more benefits you can provide the better, as this will make it clear to your audience that you genuinely value their commitment. Hopefully, it will also help to sway any potential followers who were previously undecided.