Your website is a powerful medium for promoting your brand. But you will have to take some measures and implement the right strategies on your site to be able to create the required impact.
Here are some of the most effective website branding tips that can help you turn your site into a more powerful medium to reach out to your target audience.
Bio or About Us Page
Begin by creating a highly informative About Us page. This is where your visitors will come to learn what it is that your business does. You can also add an elaborate FAQ page to answer all the commonly asked questions.
Consistent Brand Identity
It is essential to maintain uniform brand identity across the entire site. The business logo, the use of colors, the fonts used and the icons should have consistency. The visitor should not feel anything out of place, especially with regard to these elements because they represent your brand image. Your favicon is another essential element. Used as an icon, it will act as the icon for your bookmarked links. It will also appear alongside your URL and title.
Use only Website E-mail
Most website owners will be using conventional, free email services like Yahoo! Mail, Hotmail or Gmail. But if you want to improve your website’s branding, use your website’s email. The more people will interact with you through the email with your website’s domain in it, the more they will recognize your unique brand. There are two potential benefits of using your website’s email. Firstly, it increases the chance that the recipient could visit your site. Secondly, it spreads out a word about your site.
Promote your Website on Printed Materials
Besides displaying your website URL on all your letter heads and other promotional materials, make sure that it is also printed on your business cards. The appearance of your website’s URL on your card will add some credibility and authority to your business. Besides, it will also help create awareness.
The next factor that plays an important role in your site’s branding is its appearance itself. You may have implemented many online and offline strategies to help drive your target audience to your site, but if your site doesn’t look good, you are negating your other strategies by a good margin. While fulfilling their functional needs is important, your site should also appeal them visually. It will be better to stick to a professional look where the overall appearance is clean with more space than clutter. Keep the visuals as light as possible. Besides, the website should also be light enough to load instantly. You cannot sacrifice loading time for anything else. There is no point in putting all the information and graphics on a site that keeps your visitors waiting.
These tips should help you improve your website’s branding and convey your brand message easily and instantly to your target audience.