Qualities of a Unique Logo

Qualities of a Unique Logo

Logos are one of the most important parts of any brand's identity.

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Color Psychology in Marketing

Color Psychology in Marketing

According to a study conducted by the Isenberg School of Management, colors can affect consumers’ purchase intentions and change the way they think about a brand. In other words, colors influence how consumers gauge a brand’s “personality”.

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6 Ideas to manage a brand’s online reputation more effectively

6 Ideas to manage a brand’s online reputation more effectively

A tarnished brand image fails to capture and retain customers.

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Golden Rules of Writing Content for Your Website

Golden Rules of Writing Content for Your Website

The digital era has necessitated content creators to find new ways to capture the interest of their readers.

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How to Solidify Your Brand and Become More Popular Online

How to Solidify Your Brand and Become More Popular Online

Branding is imperative for business and individuals alike. As soon as you try to do anything on a professional level, you need to consider how you come across and what you can do to improve your public image.

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