With such fierce competition in the digital world, attracting traffic can be quite expensive and if your site isn’t developed in an appropriate manner, your business might suffer.
Creating a website is easy, but creating a conversion machine is a bit harder. Your site should be an efficient mechanism that allows you to convert prospective visitors into interested leads.
Whether you use your website to boost your online sales, increase subscriptions, or attract more visitors to your physical store, the following 8 tips will help you generate more leads.
1. Start with a Domain Name
To be successful with lead generation, it's a good idea to start with a domain name that you own. You might be wondering: “What is the role of the domain name in lead generation?”
Simply put, it is all about trust which turns users into potential leads. And people tend to trust things that are known and familiar to them.
And when it comes to the digital marketplace, people seem to be most comfortable with the .com extension. It also helps if your domain name is short, memorable, and easy to write/pronounce.
To further boost lead generation, make sure that your domain name includes popular keywords (i.e. keywords that range from 500 searches a month and higher, depending on the niche and industry).
All these factors make the process of searching for the perfect domain name quite difficult. That’s why it’s best to use domain name providers where you can choose from a long list of cheapest domain names. You can also easily check whether the domain name you want is already taken and, if it is still available, register it immediately.
2. Make Sure You’re Easy to Reach
Nothing says ‘scam website’ like one that lacks basic contact info. Start by adding your phone number to boost your company’s credibility and provide your prospects with an easy way to reach you.
Next, add your physical address. According to Google stats, more than 95% of search engine users search online to find a local business. In addition, these local searches lead 50% of consumers to visit the brick-and-mortar location the same day, and nearly 20% of these local searches result in purchases within a day.
Finally, consider installing live chat. No matter what industry you are in, live chat is a great way to generate leads and boost sales. It allows you to communicate directly with potential consumers who might not be willing or able to reach you over the phone. Just think about it, people use their phones all the time - while commuting, during lunch breaks, in meetings, and at home, which shows that they would much rather type than speak.
3. Take Advantage of Cross-Promotion
Although cross-promotion is not exactly a new idea, not many marketers leverage it for lead generation.
The reason for this might be the fact that it’s not easy to find other brands interested in cross-promotion. Luckily, there’s a solution. Instead of running cross-promotional campaigns the old way, consider using tools like Cross Email Marketing that can help you find the perfect brand to partner with, automatically receive and send emails, and show you live results, i.e. everything you need in order to boost the number of the users you reach.
4. Optimize for Mobile
In the digital marketing industry, the shift of consumers from desktop to mobile is more than apparent. Research has shown that 81% of American adults now own a smartphone, and almost 20% of them use their phones to access the internet. Mobile also makes up over 50% of the total advertising revenue in online advertising.
These are strong indicators of how powerful mobile is for lead generation these days. By optimizing your site for mobile, you'll be able to capture leads from the rapidly-growing, lucrative mobile internet user market.
5. Leverage Explainer Videos
Today, people expect to get the info they’re looking for quickly. That is why explainer videos have become one of the most efficient lead generation tools, especially in the case of products and services that are complex or abstract. A good explainer video will grab the viewers’ attention, but also educate and entertain them.
If you decide to go with this tactic, ensure that your videos are of high quality. Poorly-produced videos are just going to drive people away.
6. Enure Your User Testimonials Look Legit
The goal of customer testimonials is to generate leads while at the same time building customer rapport. To achieve this, marketing and customer service teams need to use positive reviews as an acquisition tool, which will help sales reps attract and convert valuable leads.
But testimonials are a great way to harness the power of social proof but only if your visitors believe that these satisfied customers are indeed real, live people.
Adding photos to your customer testimonial page will convince your audience that there are real people behind all those positive reviews and, as a result, help you generate more leads.
7. Strategically Place CTAs
Ensure that your website is full of CTAs, i.e. forms, links, or buttons asking visitors to take a certain action. In other words, you can generate more leads by simply asking visitors to become leads.
Be sure that these CTAs stand out on the page so that visitors can easily locate them. In addition, be very clear about what you want users to do and what they’ll get in return for the completed action.
8. Publish High-Quality Content
Content marketing is all about establishing yourself as an expert in your industry, i.e. show that your business knows the most about the products or services you’re selling.
So, avoid promoting your business on every page on your site and use these pages as an opportunity to demonstrate your expertise instead. Create tips, instructions, and resources that will help prospects solve their pain points. In addition, ensure that everything you post is well-written, original, and offers some sort of value. You want people to actually read what you have to say.
Even though there is no universal solution when it comes to increasing website lead generation, implementing these 8 tips can help you turn your website into a powerful driver of leads for your business.