Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Today, big part of marketing is done via social media.
Social media is what breathes life into your inbound marketing plan. It is the very essence of acquiring potential customers and maintaining their interest level and business leaders cannot leave any chance to take advantage of any such opportunity that helps them grow. You want your customers to stick around and owe their loyalty to you. How are you possibly going to do that?
The term “inbound marketing” as justifiably named by HubSpot is a surefire way to using content in a way that drives web traffic towards your business. This strategy involves creating high quality content and sharing it with your target audience to attract them towards your business and make them your repeat customers. Repeat customers are satisfied customers. Cultivating long-lasting customer relationships is the key goal of inbound marketing efforts and no prizes for guessing; social media steals the show.
Inbound Marketing will not yield results overnight but is a step by step process with social media taking the lead and eliminating maximum resistance to forming multiple communication channels with your target audience. Each social media channel has its own purpose to serve and is not created equal. Here’s how you can use the power of social media to make your inbound marketing efforts as productive as possible.
Content promotion: audience is key
You may be churning out great content ideas and pieces of work but if they are not marketed through the right channels on the right platforms then they might not be serving the purpose. Attract the relevant audience to your content is what social media helps you do. Your content should resonate well with your target audience and be viral enough to be within the reach of those who will ultimately be the pioneers of your brand and market it by word of mouth. Fostering social media relationships with other users and sponsoring paid social ads can also be an effective content marketing tool.
Helps develop a deeper understanding of your audience
Before you begin to cater to the needs and preferences of your target audience you first need to develop a deeper understanding of what they want. In order to attract the visitors you really need to make sure that you write categorically and effectively for your audience. Using Google Analytics you can keep track of what kind of content is most appealing to your audience and also create content that is search-engine friendly. These social media analytics help break down your audience into segments and gain comprehensive insight. Content that addresses the queries and concerns of the general public will be ranked higher on search engines.
Social Media helps you explore new avenues
Sometimes just concentrating on your target audience may be the mistake that you may be making. Every business has a certain target audience that it is targeting, but there are always untapped markets to explore to expand your user-base. Your products and services can be of particular interest to other audiences around the globe. Social media unites the voices of people and their demands and you can then gain easy access to it. The trending hashtags allows you to see who exactly is taking interest in your content and sharing it on other forums and you can then possibly target that segment to grow your business.
Everybody these days is planning an inbound marketing strategy to help distinguish themselves from their competitors. Bear in mind that your inbound marketing strategy rests on how unique your content is, and when you start pushing it to unexplored territories you are more likely to experience less resistance and open up more rewarding paths for yourself.