There are countless benefits to employing an SEO expert to run your campaign for you, but these will rarely be relevant if you’re starting up and you just can’t afford anything but the very bare minimum.
If you’re in this position, you are probably still aware of the importance of SEO and the many positive impacts that it can have on your company. Running a DIY campaign also holds an additional benefit: nobody but you will care as much about your business, and that might be desirable. If you’re going down the DIY route, whether to save money or just to kick start your SEO campaign, these tips may prove invaluable for you.
Links are very important, but Google has diminished the power they once had – now if your site is chock full of backlinks you may experience no benefits at all or even penalties. A high-quality link, however, will always be valuable and the best way to secure them is by producing high-quality content to which people want to refer. Therefore, if you are trying to build a strategy based on links you should focus instead on generating amazing content. However, this can be very time-consuming, which is why many people employ content writers. You should also build up a network of bloggers that specialize in your field. Whether they review your products or just mention your content, you will find them highly valuable.
You should also try to build authority with your competitors. If you develop a relationship with those already active in your industry and refer to each other in your blogs, Google will understand how you connect and allow you to benefit from their clout.
There’s a lot to learn from blogs outlining DIY Digital Strategy, but one of the most important learning points is to perfect your keywords. If you’ve never run an SEO campaign before you should know that the first step to do is to find the keywords that Google attributes to your site, which can be done with the free Google Keyword Planner – just input your home page address and review the keyword ideas that are recommended by Google.
You should also try to optimize your content for long-tail keywords (one with 3 or more words), as the shorter keywords are a lot more competitive, which isn’t ideal for DIY SEO as you’ll be competing with massive companies that have very big pockets. You should also try to get keyword ideas from customers – maybe do a survey or ask them face to face what sort of words your customers use to describe your product and try to pursue those keywords.
Once you’ve decided on your keywords, you should include them in your page title, the copy in the body of your page and if you can do the URL.
You don’t have to be an SEO expert to use these simple tips, but they can do wonders for your campaign. However, you will quickly find that there is a lot of work involved, so you may want to research the ROI of SEO. This can be quite tricky with SEO, but you can be able to do a basic ROI analysis to weigh up how much you can spend on SEO if that’s the route you want to go down.