Generic ads, blog posts, and social media posts have been massively preoccupying digital marketing.
These types of promotions can’t get readers’ interest because they can’t provide emotional value which mostly manages to turn a visitor into a buyer. For that reason, storytelling is considered a very effective marketing tool.
Including storytelling in your content, whether it is a blog post, website description, or social media post will make people care about a product or service you are promoting. As emotional beings, we prefer businesses who seem more approachable and understanding. If you are curious about how storytelling can turn your business in a personalized brand that people trust just keep reading.
Know What Kind of Story You Want to Tell
Storytelling is a broad term and you need to narrow it down and decide on what type of message do you want to convey.
Start by identifying your brand and the message that you want to spread.
The first thing you should do in order to choose the type of story you want to tell is to define your target audience. If you know who is your ideal customer, you will be able to understand what type of story will interest them. Luckily, the internet allows you to collect all the necessary data about your potential customers.
The next step is to think about how you want to address your target audience. Consider where you will post that story, your overarching theme, which are the goals of your story, and which emotions you wish to evoke.
You will also need to decide about perspective, voice, and tone of your storytelling. Just make sure that these elements are consistent throughout.
Lastly, gather information that you will need to complete the story you want to tell. Don’t hesitate to link important websites or statistics to back up your claims.
For example, if you want to talks about your beginnings find the correct dates and supporting material such as quotes and anecdotes. This will help your story to come to life. In order to collect this information, you can go through your documents or talk to different people in your life. You can even link online media publications from your beginnings if you have them. Besides evoking emotions in the readers, you will also provide some backlinks.
Focus on Your Customers
The power of storytelling is that it creates strong interpersonal relationships. They are especially important in business if you want to establish a long-lasting relationship with your customers.
Your story needs to have a customer-focused approach meaning that it should emphasize the customer, not the company or your products.
Even if the story you are telling revolves around your business, you should put the focus on the customers.
Let’s say that you want to write about the reasons that inspired you to start your company. Empower this story by writing about how you wanted to improve the life of your customers and in which way do you plan to make that happen.
You can even cover topics of human interest, such as customer success stories which will captivate readers’ attention because they can relate to those people.
Besides evoking emotions, effective storytelling should also provide valuable information to the readers.
This will also help you to improve your SEO ranking because Google or other search engines will recognize that your content provides value.
The way you can achieve this is to address important questions which can interest your audience and then add credible sources which will support your claims.
Your story will build your online presence if you provide useful, high quality, and relevant content.
Another effective way to intertwine providing valuable information and storytelling is to answer an important question by starting with a personal story.
For example, let’s suppose that your business offers recruitment software and your next topic is about interview tips. Instead of taking the usual approach and just offering advice about preparing for the interview, start by confessing your own interviewee experiences and what you have learned from them.
Be Unique and Creative
Whether you are posting a new blog post or publishing a social media post, you need to show some originality in your stories if you want to get noticed.
The internet is full of numerous posts that have the same tone, same topic, same approach to the audience and if you continue that trend, you won’t be able to stand out.
Your story needs to be fresh and that is why you should think about what makes you different from the rest. The options are limitless.
Think outside the box and dig deep into what you can tell your audience that hasn’t been told. It doesn’t have to be a completely new story, but the key is to use new techniques and fresh approach that will differentiate you from the others.
No matter what you decide to write about and how you want to express your originality in your story, just make sure that your post is well-written and proofread. If you get stuck with your writing, you can even find professional writers to help you out. You can use online services and apps so that you don’t waste your time and here are some helpful tools you can make use of:
- Grammarly – Use this app to proofread your story before you publish it.
- White Smoke – A great alternative to Grammarly. This English grammar checking tool also helps you to ensure your writing is top-notch.
- HemingwayApp – For an error-free story use this simple but effective online proofreading and editing app.
- GrabMyEssay – Sometimes it can be hard to produce an original story so you can get some help from a professional writer from this writing service and together you can make some magic.
- Readability Score – The more people your stories touch, the better. Readability score will help you accomplish this goal.
Over to You
Storytelling can be a truly powerful tool for building trust, providing value, and improving your online presence. All you need is to make the most out of the above-mentioned tips and let your stories be a depiction of your goals, thoughts, desires, and doubts.
As long as you keep in mind your customers and approach them with open heart and willingness to help, your story will be heard and shared. Use the power of storytelling and conquer the online community.