Brand consistency is important for small businesses as it plays a vital role in transmitting a specific feeling to customers in the form of a message that remains the same across all channels which should be reliable & consistent for the customers to reach out to the businesses regarding the products they sell or the services that they provide.
According to a statistical study, 20 % of all small businesses fail in their first year 30% in the second year & 50 % after five years due to inconsistency in maintaining a Brand consultant by small businesses.
Let’s take a look at some measures which can be incorporated to improve brand consistency helping small businesses thrive:
Use of Logo & maintaining consistency in design elements.
It is necessary for small businesses to maintain a consistent brand image by keeping their logos & colors uniform.
Logo's should be designed with a compatible color scheme that matches the business in terms of the products they sell or the services they provide.
Logo’s design should serve the purpose of identification of the brand.
A Small business that has a physical premise for contact with the potential customers should run their branding in space as it serves its purpose of identification.
In this, office space or industrial space can be doused in brand color & logos to make your branding prominent.
Never be an Oathbreake
“Always be known for the promises that you keep."Small businesses should incorporate measures & fail-safes to deliver products in a specific time frame.
Businesses that fail to keep their promises end up building a negative reputation for themselves, but occasionally there can be lapses in the products or services during which fair compensation should be provided to customers in order ensure a next visit & posting of a positive review.
Represent your Brand via Employees
Employees are that vital resource that maximizes marketing efforts.
Remuneration should be given to employees to keep them motivated at the job as it is important for spreading positive perception among your customers.
Social Media Marketing
Helps small businesses in ensuring that the organization gets noticed as well as highlights what customers can expect.
It also enables brand visibility over the cyberspace and spreading awareness of the businesses regarding the products they have to offer or the services that they provide.
Use of Logo, punch lines, advertisement, the symbol should be aired over the social media to maintain brand image.
Brand awareness enables an increase in the usage of services of these businesses as well as creates a memory in the mind of the customer.
Every brand voice itself in the form of tone that plays an important role in its’s prominence due to the type of clientele & target market it caters to.
Small businesses can attract its target audience by airing advertisements that are repetitive in the right measure, reusing specific images such as a logo that can instill a feeling of familiarity in the viewers, feature a prominent personality that can take the cyberspace by storm &, etc.
Stick to a consistent tone of voice that will attract the target market.
"A Strong, consistent brand, built up over time, is the best guarantee of future earning." This article summarises the techniques that small businesses can employ such as emphases on the use of the logo in uniform color schemes, brand recognition, keeping promises, use of social media marketing for campaigning & use of tonality.