An SEO Specialist primarily makes sure that the web pages that they are working on are picked up by the search engines.
With the internet becoming highly accessible, marketing has also gone digital. Thanks to the increasing power of the search engines like Google, SEO has started occupying a significant place in the digital marketing.
As any digital marketing strategist would tell you, Search Engine Optimisation (SEO) is important in driving customers to the business through the online platforms.
How to do it? Basically, you will have to be a strategic thinker. There are a few necessary skills that you need to possess in order to become one. If you think that you have the necessary skills, scroll down and find ways to improve them. Or if you feel that you don’t possess all of them, don’t worry! We have got you covered.
7 Powerful Ways to Improve Your SEO Skills:
- 1) Muse On the Three Questions
As an SEO expert, you will have to be a critical thinker. That is, you will have to be capable of understanding and solving problems from various perspectives. Analytical skill is a prerequisite when it comes to being a Search Engine Optimist. One of the best ways to improve on it is by asking yourself the following questions whenever you are faced with a problem: what happened, why it happened, and how to solve it.
For example, when you are faced with ranking drops, you should use your analytical skills to arrive at the root causes of that problem. And, when you are lucky to have an increase in the traffic, you should determine which of your strategy worked. So, in any case, keeping your perspectives open by asking those 3 questions.
- 2) Feed Your Brain
The second most important skill to master is your researching skill. The primary aim of an SEO professional is to push your web page to the front. Wondering how to go about with it? Research. You need to research the keywords and also analyze why the most popular web-result is popular. By utilizing various keyword research tools (like Google Keyword Planner, for instance) and digging into search trends, you can base your content marketing strategy and website content around popular search queries, long-tail questions, and other terms that will help you capture more traffic. It’s also important to utilize phrase matches and synonyms within your content rather than using the same focus keyword continuously.
All you have to do is read A LOT! Sounds tedious? Well, there are no shortcuts to success. So get started and feed your brain with knowledge.
- 3) Become Computer Friendly
Knowing the basics of computers have become essential in almost every field. You are likely to be frowned upon if you are going to walk around claiming that you know nothing of computers. And it is going to be worse if you are going to be an SEO specialist. MS Office, excel in particular, is highly required. Seek a friend who is quite proficient in it. If not, benefit from the various tutorials available online.
- 4) Learn to Decode
Don’t panic! You don’t require the skills of a professional programmer to become an SEO expert. However, it doesn’t hurt to understand the basics of the coding language. It is not necessary that you should write codes, but you should be able to analyze a source code of a website and identify the obvious mistakes and shortcomings, and even how to overcome them. So, how to gain that knowledge? Well, there are numbers of options available. You could enroll yourself in a digital marketing training institute. Get a diploma or do a certificate course. Or else, you may use the resources at your fingertips. Yes, the Internet. Go online and do the required reading. Make use of youtube. And there are several online courses out there. Most of them offer their contents for free, though you might be asked to pay (a lot, probably) for your certificates. Who needs the certificate? It is the knowledge that matters.
So what are you waiting for? Go and learn how to break the codes!
- 5) Mumble the Mantra
Communication skills are very crucial in every walks of life. And SEO is no exception. It would be a great idea to learn the universal language of the world alongside your computer language. Knowing the English language will definitely open up new vistas. Apart from the ability to communicate well with people, it’s vital that an SEO expert possess the required knowledge to realize what makes a great content. The SEO experts may not be writers; however, they should have an idea as to what type of content earns more traffic.
Wondering how to master the skill? Again, there are several options available. You can start by watching some good English movies and shows (use subtitles when required or available). Get your ears glued to the language. Try speaking and keep trying. Remember the mantra: Observe (the language), articulate (it), correct (the mistakes), and never stop trying. Or you can break your piggy bank and get enrolled in a language class. The choice is yours, and so is the effort that you put in.
- 6) Be Flexible
The SEO professionals are in a field that is constantly evolving. As one website is different from another, you will have to approach them differently. One of the required skills of an SEO professional is the adaptability, and you can achieve it only by being flexible. You should learn to be become flexible (that is if you are already not!) in approaching the problems.
- 7) Rely on Yourself
Most of the SEO experts that you may come across are self-taught and become a household name only through their career and their experiences. The words ‘SEO’ and ‘challenge’ can be synonyms. Your efforts may yield a very little result, and you are very likely to face disapproval and misunderstanding from your clients. Or you may even not receive the deserving acknowledgment for your hard work. So, there is only one way to survive through such moments: by being there for yourself. Pat your back when you need it, motivate yourself, and keep learning.
There are always ways to become better at whatever you are doing. However, where there is a will, there is a way. If you want these seven methods to work, then you have got to be in possession of two things: interest and effort. You should be interested in the field that you are in, and you should be ready to put in a lot of effort. As Leonardo da Vinci had put it, “People of accomplishment rarely sat back and let things happen to them. They went out and happened to things.”